Omnichannel & Marketing Enabler Hemophilia

Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft.

Werde Teil von Roche, wo jede Stimme zählt.

The Marketing & Omnichannel Enabler - Hemophilia for the Middle East is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East.

This role connects brand ambition with customer experience - integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.

This role operates 80% for the ME countries, working closely with Disease Area Squads, ME affiliate POCs, Disease Commercialization Leader (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.

The remaining 20% will stay within the local Affiliate or Chapter to maintain flexibility and relevance at the local level.

Your Responsibilities

Marketing Strategy, business planning, and launch readiness

• Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies(DACS & CORP), ensuring alignment with business outcomes and patient needs
• Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities.
• Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions.
• Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for Malignant Hematology and relevant initiatives.
• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance.
• Shape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL.

Customer Experience & Omnichannel Engagement

• Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams.
• Identification and management of compelling and modular content needs (promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes.
• Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns.
• Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors).

Insights-Driven Planning

• In close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics.
• Based on core & common KPI framework, partner closely…