Brand Operations Lead: Retail

Objective:

This position is responsible for driving brand performance by managing brand operations, ensuring adherence to standard operating procedures, optimizing in-store execution, and leading store teams to achieve sales targets and deliver exceptional customer experiences. The role plays a key part in strengthening brand identity, operational efficiency, and customer satisfaction across all store locations.

Key Responsibility:

Sales and Profitability:

• Achieve quantitative measures of performance in the following areas:
  Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
• Set store sales target to maximize the sales and profitability.
• Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources.
• Effective management of the operational costs, reduction in operational costs by automation.
• Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees.
• Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times.
• Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
• Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
• Interpret and make decision on operations and visual standards based on store and client’s needs.

Stock Management:

• Monitor store inventory in consultation with Brand General Manager and Brand Managers.
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales.
• Monitor slow-moving and outdated stock, in consultation with Brand Managers.
• Ensure stock security measures are effectively managed by Store Managers.

Store design and projects Management:

• Involve in the design and layout process of the new store projects.
• Design a "New Store Schedule' prior to commencement of design process.
• Provide guidance to concept Architect during the design and implementation process.
• Conduct regular Project update meetings with the Projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

Communication:

• Conduct regional sales and operations meetings on regular basis.
• Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance.
• Ensure brand participation in loyalty program ‘Club Apparel’.
• Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas.

Others:

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Handling legal responsibilities related to store management/store opening/planning.

Employee Development:

• Identify store training and development needs in conjunction with the Brand General Manager and training department.
• Formulate a succession plan, in conjunction with the Brand General Manager.
• Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback.
• Involve in the selection and recruitment of the operational staff, when required.
• Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives.

Desired Experience:

• 6-8 years of progressive experience in retail operations or brand management, with at least 3 years in a managerial role.
• Strong background in multi-store operations, customer service excellence, and commercial planning.
• Ability to lead cross-functional teams, manage performance, and drive operational KPIs.
• Bachelor's degree in Retail Management, Business Administration, or related field.