Area Sales Manager - Fashion Retail Multi-Store Oversight

Area Sales Manager - Fashion Retail Multi-Store Oversight Riyadh Saudi Arabia

Role Summary We are seeking an experienced Area Sales Manager to lead multi-store fashion retail operations across Riyadh, Saudi Arabia. This is a strategic leadership role focused on driving sales, optimizing store performance, enhancing customer experience, and ensuring compliance with operational standards across assigned brands. The role is ideal for retail leaders with a proven track record in managing large teams and driving profitability in the Saudi retail market.

Job Location:

Riyadh, Saudi Arabia

Industry: Retail

Function:
Management

Salary:  monthly (Market estimated)

Gender: Any

Candidate Nationality:
Any Candidate

Current

Location:

Saudi Arabia preferred

Job Type: Full Time

• Oversee operations across multiple fashion retail outlets in Riyadh, ensuring alignment with brand standards and business objectives
• Monitor key retail KPIs including UPT, ATV, conversion rates, and shrinkage, and use insights to implement performance improvement strategies
• Conduct regular store visits to ensure compliance with SOPs, merchandise guidelines, and customer service standards
• Act as the main liaison between stores and brand teams to implement marketing campaigns, new product launches, and in-store promotions
• Drive profitability by analyzing P&L performance, controlling operating expenses, and applying data-driven decision-making
• Implement cost-effective measures while maintaining high standards of service and visual merchandising
• Ensure recruitment, onboarding, training, and performance reviews are carried out effectively across store teams
• Develop and coach Store Managers to strengthen leadership at the ground level and create strong succession plans
• Deliver an exceptional customer experience by setting service benchmarks and rolling out continuous improvement initiatives
• Utilize local market intelligence to shape store-level strategies and outpace competition

• 5-7 years of experience in fashion retail management, including at least 2-3 years in a multi-store or regional oversight capacity
• Demonstrated success in leading large store teams and improving retail KPIs in high-volume environments
• Strong understanding of the Saudi retail market and consumer behavior
• Excellent analytical, leadership, and communication skills
• Fluent in English;
  Arabic is an advantage
• Bachelor's degree in Retail Management, Business Administration, or related field

• Take on a pivotal role within a rapidly growing retail organization operating top global brands
• Influence business outcomes directly through leadership and strategic execution
• Be part of a performance-driven team with access to regional growth opportunities across Saudi Arabia

Apparel Group is a leading global fashion and lifestyle retail powerhouse headquartered in Dubai, with over 1,750 stores and 75 international brands. In Saudi Arabia, we manage a wide retail portfolio that includes Aldo, Charles & Keith, Skechers, Tim Hortons, and many others. With a strong presence across Riyadh and the Kingdom, we are reshaping the fashion retail experience through innovation, operational excellence, and world-class customer service.