Regional Brand Manager - Fashion and Lifestyle Retail

Role Summary

We are hiring a Regional Brand Manager to lead market growth and brand performance in Riyadh, Saudi Arabia for one of the region's most dynamic retail portfolios. This role is ideal for a commercially driven leader with a passion for fashion and lifestyle brands, exceptional cross‑functional management skills, and a deep understanding of the Saudi retail landscape. The focus is on brand positioning, operational excellence, and strategic expansion across KSA.

• Location:
  
  Riyadh, Saudi Arabia
• Industry: Retail
• Function:
  Brand / Product Marketing
• Salary:  monthly (Market estimated)
• Gender: Any
• Nationality:
  Any
• Current location:
  Saudi Arabia preferred
• Job type:
  Full Time

• Own the strategic planning, positioning, and performance management of assigned international brands within the Saudi market
• Coordinate with internal teams to ensure brand alignment across retail operations, merchandising, visual identity, and customer experience
• Collaborate with global principals to execute brand‑specific marketing campaigns and retail activations
• Lead sales forecasting, revenue tracking, and P&L accountability across store networks in Riyadh and other key Saudi cities
• Analyze consumer behavior and competition trends to refine product offerings, pricing strategies, and promotional tactics
• Identify expansion opportunities in new retail locations and e‑commerce channels across KSA
• Drive retail excellence through training, SOP adherence, and performance KPIs in line with brand expectations
• Support CRM and loyalty efforts such as Club Apparel to enhance customer retention and satisfaction
• Act as a brand ambassador, ensuring a consistent experience across all touchpoints in store and online

• Minimum 8 years of experience in brand management, retail marketing, or category leadership, preferably in fashion, footwear, or lifestyle sectors
• Proven track record of launching and scaling international brands in the GCC, with a strong focus on KSA operations
• Strong commercial acumen, project management skills, and leadership capability
• Excellent communication and negotiation skills with internal teams and external brand partners
• Familiarity with the Saudi consumer market, retail trends, and regulatory environment
• Bachelor's degree in Business, Marketing, or Retail Management; MBA is a plus

• Influence the success of globally recognized brands in one of the Middle East's most dynamic retail hubs
• Enjoy a strategic and visible role within a high‑growth group expanding rapidly across KSA
• Work with a diverse and collaborative team, backed by strong infrastructure and leadership support

Apparel Group is a global retail powerhouse headquartered in Dubai with over 1,750 stores and 75 international brands across fashion, footwear, beauty, and F and

B. Our footprint spans the GCC, India, South Africa, Southeast Asia, and more. With brands like Aldo, Charles & Keith, Skechers, Rituals, and Tim Hortons, we continue to shape the retail landscape across Saudi Arabia through omnichannel excellence, innovation, and an unwavering commitment to customer satisfaction.