Assistant Manager

Position Objective

• The position is responsible for increasing business revenues.
• Develop, implement and maintain Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction.
• Oversee the recruiting, hiring and training needs of the store and make efficient decision making to enhance the overall performance of the store.
• Represent the brand by maximizing and contributing to sales within the store through exceptional customer service and retail experience.
• Provide leadership and support to all the employees.

• Achieve quantitative measures of performance in the following areas:
  Units per transaction, Average transaction value, Sales per month, Sales per square feet, Sales turnover, Shrinkage control, Increase in conversion percentage.
• Set store sales target to maximize sales and profitability.
• Guide Area Managers and Store Managers to maximize productivity in stores through effective utilization of the available resources.
• Effectively manage operational costs and reduce them through automation.
• Adhere to and enforce Company SOPs, policies, procedures and loss prevention audit guidelines in all the stores; monitor compliance by all employees.
• Oversee the implementation and execution of Visual Merchandising guidelines in all the stores at all times.
• Recruit and train staff on sales techniques, customer service, teamwork and other etiquettes per company and brand requirements.
• Evaluate employee performance annually and promote open lines of communication through coaching and motivation.
• Interpret and decide on operations and visual standards based on store and client needs.

• Identify store training and development needs in conjunction with the Brand General Manager and training department.
• Formulate a succession plan in conjunction with the Brand General Manager.
• Set KPIs and KRAs for direct reportees and conduct performance appraisal and feedback.
• Involve in the selection and recruitment of operational staff when required.
• Ensure technical and behavioral proficiency of staff through appropriate learning and development initiatives.

• Conduct regional sales and operations meetings on a regular basis.
• Provide frequent feedback to the Area Managers and Store Managers on their performances in relation to company performance.
• Ensure brand participation in loyalty programme (Club Apparel).
• Hold weekly meetings with GM and Senior Management to discuss business plan vs achievements and improvement areas.

• Monitor store inventory in consultation with Brand General Manager and Brand Managers.
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners to maximize sales.
• Monitor slow-moving and outdated stock in consultation with Brand Managers.
• Ensure stock security measures are effectively managed by Store Managers.

• Involve in the design and layout process of the new store projects.
• Design a New Store Schedule prior to commencement of design process.
• Provide guidance to concept architect during the design and implementation process.
• Conduct regular project update meetings with the projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Handle legal responsibilities related to store management and store opening planning.