Sales General Manager - Retail

A leading Saudi retail group specializing in home solutions and lifestyle products, operating through a network of showrooms and a growing e-commerce presence across the Kingdom.

You will lead high‑performing sales teams, optimize commercial performance, and ensure operational excellence aligned with the company’s long‑term vision.

• Develop and execute a comprehensive sales strategy that drives revenue growth across all business units.
• Lead, mentor, and oversee nationwide sales teams, ensuring strong performance, accountability, and target achievement.
• Identify new business opportunities, expansion markets, and partnership channels to enhance market penetration.
• Oversee sales forecasting, budgeting, and performance analysis to support strategic decision‑making.
• Collaborate with Marketing, Operations, Finance, and Supply Chain to ensure alignment between commercial strategy and business objectives.
• Build strong relationships with key partners, distributors, and major accounts to secure long‑term contracts and improve profitability.
• Monitor key sales KPIs, market indicators, and competitive activities, providing clear insights and actionable recommendations.
• Drive the implementation of sales systems, CRM tools, and performance dashboards to enhance sales visibility and process efficiency.
• Ensure high standards of customer experience and commercial execution across the full retail network.
• Lead pricing, promotion, and product‑mix strategies to maximize revenue and margin growth.
• Contribute to organizational transformation initiatives that support scalability and future expansion, including international or multi‑channel growth.
• Ensure compliance with company policies, local regulations, and best‑practice commercial governance.

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field (MBA preferred).
• Minimum 12–15 years of progressive sales experience, with at least 5 years in a senior leadership role such as Head of Sales, Sales Director, or Sales GM, ideally within retail, home appliances & solutions sectors.
• Strong track record of leading large sales teams and achieving ambitious revenue targets.
• Deep understanding of the Saudi retail landscape, customer behavior, and competitive trends.
• Strong analytical skills: forecasting, sales modeling, commercial planning, and performance evaluation.
• Proven ability to build strategic partnerships and negotiate high‑value commercial agreements.
• Excellent leadership, communication, and stakeholder‑management capabilities.
• Proficiency with CRM platforms, sales reporting tools, and ERP systems.
• High level of business acumen, strategic thinking, and operational excellence.