Sales Development Representatives; SDR Team Leader

As SDR Team Leader, you will lead our Sales Development Representatives (SDRs) — the engine driving our top‑of‑funnel growth. Your mission is to ensure a steady flow of high‑quality demos and qualified leads for our sales teams by combining hands‑on coaching, data‑driven optimization, and strong collaboration with marketing and sales

• Manage and motivate the SDR team to achieve and exceed demo booking and completion targets.
• Conduct weekly coaching sessions focused on discovery, objection handling, and qualification.
• Recruit, onboard, and train new SDRs, ensuring consistent productivity and alignment with company sales playbook.
• Develop SDR career paths and maintain a positive, high‑performance culture.

• Track SDR metrics (calls, emails, connect rate, demos booked, show rate, conversion to opportunity).
• Continuously optimize scripts, sequences, and outreach workflows to improve engagement and conversion.
• Maintain a structured feedback loop with the Sales Operations Specialist to enhance lead scoring, routing, and data hygiene.
• Work with Marketing to ensure balanced lead volume and campaign alignment across Enterprise and SME funnels.

• Own the outbound lead generation process to ensure SDRs always have sufficient, high‑quality accounts and contacts to work from.
• Build and maintain target lists per segment and region using enrichment tools and AI agents.
• Monitor data coverage, bounce rates, and ICP fit to guarantee outbound efficiency.

• Collaborate with Sales Ops to automate enrichment and maintain CRM data integrity.
• Partner with Marketing to balance inbound and outbound volumes and to refine targeting based on conversion trends.
• Ensure seamless lead handoff to Account Executives with complete qualification details and context.
• Collaborate with Sales Managers for Enterprise and SME segments to align coverage, territories, and priorities.
• Share weekly funnel insights and recommendations to leadership on SDR productivity and market trends.

• Design and manage AI agents to assist with prospecting, list building, data enrichment, and outreach personalization.
• Continuously improve AI playbooks and prompts to enhance accuracy, tone, and conversion performance.
• Integrate AI output into Hub Spot workflows for task assignment, contact creation, and activity tracking.
• Evaluate and adopt new tools that improve speed, targeting, and SDR capacity, ensuring compliance with PDPL and Company internal AI use policy.
• Train SDRs to use AI responsibly and effectively, balancing automation with human connection.

• Experience in B2B SaaS or technology sales is highly preferred.
• 3+ years of experience as an SDR Team Lead (or similar role), managing at least 3-5 SDRs.
• Proven track record of improving SDR performance and meeting/exceeding demo booking targets.
• Strong experience with sales tools like Hub Spot (preferred), CRM automation, and sales reporting.
• Ability to analyze sales data, optimize conversion rates, and refine outreach strategies.
• Strong organizational and communication skills.
• Fluency in Arabic and English is required.
• Self‑starter, initiative taker

• Experience in B2B SaaS or technology sales is highly preferred.
• 3+ years of experience as an SDR Team Lead (or similar role), managing at least 3-5 SDRs.
• Proven track record of improving SDR performance and meeting/exceeding demo booking targets.
• Strong experience with sales tools like Hub Spot (preferred), CRM automation, and sales reporting.
• Ability to analyze sales data, optimize conversion rates, and refine outreach strategies.
• Strong organizational and communication skills.
• Fluency in Arabic and English is required.
• Self‑starter, initiative taker