Business Development Executive - Lower Trade (KSA)

The purpose of this role is to drive and grow Storck’s business in the KSA Lower Trade channel (Wholesalers, Discounters, Petromarts & Regional Key accounts/MM) by expanding coverage, strengthening key customer relationships, and delivering sales targets in partnership with BTC (distributor) sales teams.

Key Responsibilities

• Deliver sales growth and achieve channel targets
• Increase Numeric & Weighted Distribution
• Close SKU gaps and improve MSL compliance
• Secure BDAs, volume-driving deals, and new business opportunities
• Improve visibility, drop size, and in-store execution
• Build strong customer relationships and support BTC sales teams
• Submit daily activity reports and participate in weekly reviews
• Participate in monthly demand planning and forecast review meetings with BTC.
• Influence forecast accuracy and volume plans by linking distribution expansion, new listings, promotional activities, and channel development initiatives.
• Ensure distribution gains and commercial opportunities are reflected in future demand plans to support sustainable growth.

Coverage

• Riyadh and Buraidah
• Minimum 1 week/month in Buraidah
• Daily alignment with BTC sales team followed by field execution

What we’re looking for

• 3–5 years of experience in FMCG confectionery sales, focused on Traditional/Lower Trade
• Strong understanding of the KSA Lower Trade landscape
• Strong analytical skills with working knowledge of Excel and reporting tools
• Effective communication and stakeholder management skills
• Ability to plan, prioritize, and execute independently in a field environment
• Strong commercial mindset with attention to detail