Assistant Director of Sales Government & Royal Affairs

The Assistant Director of Sales Government amp Royal Affairs

supports the Director of Sales in driving the hotel s commercial strategy and revenue performance with a primary focus on Government amp Royal Affairs Diplomatic and strategic institutional accounts across the Kingdom of Saudi Arabia The role is responsible for developing and maintaining strong relationships with key government entities royal offices ministries authorities embassies diplomatic missions government-related organizations and strategic decision-makers The Assistant Director of Sales will identify and convert high-value business opportunities while ensuring the hotel is positioned as a preferred destination for government royal diplomatic VIP corporate MICE and high-profile events Working closely with the Director of Sales and the wider Commercial team the role will lead day-to-day sales activities account development prospecting relationship management contract negotiations and business conversion within the assigned market

• Support the Director of Sales in developing and executing the hotel s annual Government amp Royal Affairs sales strategy business plan account plans and revenue objectives
• Take ownership of the day-to-day development and management of key government royal diplomatic and strategic institutional accounts
• Develop and maintain strong relationships with ministries government authorities royal offices government entities sovereign and strategic organizations embassies diplomatic missions and government-related companies
• Identify key decision-makers and influencers within target organizations and establish long-term commercial relationships at senior levels
• Proactively identify new government and institutional business opportunities and develop strategies to convert them into long-term and recurring revenue
• Build and maintain a strong pipeline of government royal diplomatic VIP corporate MICE and strategic account opportunities
• Manage and grow a portfolio of high-value accounts while ensuring regular account reviews production tracking action plans and revenue development
• Develop strategic account plans for key government and royal accounts including business potential production history contacts opportunities competitor positioning and future business forecasts
• Identify opportunities for VIP stays government delegations official visits diplomatic travel executive accommodation long stays meetings conferences state-related events private functions and exclusive hotel buyouts
• Lead and support negotiations for government rates preferred agreements corporate agreements long-stay arrangements accommodation contracts event agreements and strategic partnerships ensuring commercial value and compliance with hotel policies
• Maintain a thorough understanding of government procurement processes tender opportunities preferred supplier requirements and relevant business practices within the Saudi market
• Proactively monitor government calendars major national initiatives international delegations conferences exhibitions summits sporting events entertainment programs and other major events that may generate hotel demand
• Develop strong relationships with protocol teams executive assistants procurement departments travel coordinators event organizers government representatives diplomatic personnel and other key stakeholders
• Conduct regular sales calls executive meetings presentations client visits site inspections familiarization visits client entertainment and relationship-building activities
• Coordinate and host high-profile government royal diplomatic and VIP clients during hotel visits and ensure that their requirements are communicated effectively to all relevant departments
• Work closely with Operations Front Office Guest Relations Events Security Reservations and other departments to ensure seamless delivery of VIP government royal and diplomatic stays and events
• Ensure all business generated through government and strategic accounts is accurately handed over to the relevant operational teams with clear requirements expectations and timelines
• Maintain accurate and up-to-date account information contacts activities opportunities pipelines production contracts and account plans
• Monitor account production and performance against agreed targets identifying gaps and implementing corrective action where required
• Support the Director of Sales in leading coaching and developing the Sales team sharing government market knowledge and ensuring a disciplined and proactive approach to account management and business development
• Work collaboratively with all Commercial and operational departments to ensure the hotel delivers a consistent discreet and exceptional experience for government royal diplomatic and VIP guests
• Maintain the highest standards of confidentiality discretion professionalism integrity and relationship management when dealing with government royal diplomatic and high-profile clients

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