Area Sales Manager - Modern Trade
Listed on 2026-09-15
-
Sales
Area Manager, Outside / Field Sales, Account Manager
Our client, a leading global FMCG (Food) company, is looking to appoint à Field Area Manager based in Riyadh / Jeddah, Saudi Arabia
. The incumbent will lead the field sales team across the assigned region, driving sales growth, Modern Trade execution, customer relationships, route-to-market effectiveness, merchandisings standard, and in-store execution. The role will be responsible for achieving regional sales targets while developing a high-performing team and ensuring strong execution of commercial plans, promotions, seasonal campaigns, and brand guidelines across key retail outlets
Salary : AED 18,000–20,000 + Commission
Reporting to :
Head of Sales
Employment:
Full-time | On-site | Field-based
Our client, a leading global FMCG/Food company
, is looking for 2 Field Area Managers to lead field sales operations across Riyadh and Jeddah. The role will drive regional sales growth, Modern Trade execution, customer relationships, merchandising, Route-to-Market effectiveness, and in-store execution.
- Own and deliver regional sales targets and KPIs
. - Lead, coach, and develop the field sales team
. - Manage Modern Trade / Key Account relationships and outlet coverage.
- Drive in-store execution
, including availability, visibility, planograms, and merchandising. - Develop and optimize call plans and Route-to-Market strategies
. - Execute promotions, seasonal campaigns, and commercial initiatives.
- Monitor market trends, competitor activity, and customer feedback.
- Provide regular sales performance and market reports to management.
- Identify opportunities to improve sales productivity, service levels, and execution.
- 5+ years of sales experience
, including team leadership. - Strong experience in FMCG / Food / Beverage / Confectionery / Consumer Goods
. - Proven Modern Trade, Key Account, field sales, and merchandising experience.
- Experience achieving sales targets across multiple outlets.
- Saudi Arabia market experience is highly desirable.
- Experience with an MNC or established FMCG distributor preferred.
- Strong leadership, coaching, negotiation, and commercial skills.
- Bachelor's degree in Business, Sales, Marketing, or related field
. - Fluent Arabic and English – mandatory.
- Strong Excel, PowerPoint, and reporting skills.
- Willingness to travel extensively within the assigned region.
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