Sales Supervisor

At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. Goody Co leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.

Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.

Job Overview:

To lead the sales team in the assigned area to achieve sales targets, customer satisfaction, and implement agreed-upon activities that will expand the customer base, in alignment with the Company’s strategies.

Key Responsibilities:

• Assist the Regional Sales Manager (RSM) in developing the overall business plan for the Traditional Trade Channel within the assigned region, ensuring alignment with business objectives.
• Achieve the monthly collection target for the assigned area, ensuring no outstanding amounts beyond agreed periods, in accordance with the company collection policy, to contribute to targeted cash flow.
• Provide reconciliation reports as required (every 6 months and annually), ensuring accuracy and timely submission of the most up-to-date figures.
• Monitor and ensure that all customers are visited according to the Journey Plan, identifying opportunities for growth in outlets and implementing initiatives to maximize sales.
• Oversee stock levels within the assigned area, ensuring availability and proper replenishment to customers.
• Prepare daily, weekly, and monthly sales targets for the Sales Representatives, covering Value, Volume, Marketing Group, and SKUs.
• Gather and monitor competitor information, including pricing, products, new launches, delivery schedules, and merchandising techniques.
• Monitor and track the monthly and quarterly sales incentives for both the sales team and customers, ensuring 100% closure against sales goals.
• Submit daily route activity reports to the RSM, ensuring proper follow-up on all activities and progress.
• Track and assess the daily performance of the Sales Representatives against sales and brand targets, ensuring alignment with goals and progress.
• Follow up with the sales team to ensure daily sales reports are submitted on time, and verify the accuracy of the data.
• Set and track the distribution, visibility, coverage, and productivity targets for the team to ensure success.
• Evaluate the performance of serviced stores and Sales Representatives, making necessary adjustments to optimize performance.
• Investigate accidents/incidents within the team, providing recommendations and taking corrective actions as necessary.
• Set clear performance objectives, offer necessary support, and regularly evaluate and provide feedback on direct reports’ performance.
• Actively participate in the identification and recruitment of key talent for the function.
• Provide clear direction, prioritize tasks, delegate responsibilities, and monitor workflow.
• Create opportunities for team members to contribute to improvement, innovation, and knowledge-sharing initiatives.
• 3 – 6 years of relevant experience.
• Bachelor’s degree in a relevant field is required.
• Previous experience in a sales supervisory or team leadership role, managing Sales Representatives and field operations.
• Strong communication, negotiation, leadership, and problem-solving…