Auction Sales Manager

Key Responsibilities

• Manage the complete sales lifecycle for properties being sold through auction.
• Develop and execute auction sales strategies to achieve revenue and volume targets.
• Identify suitable properties and assess their marketability for auction.
• Manage property listings, pricing information, documentation, and auction schedules.
• Coordinate with internal teams, auction platforms, legal teams, banks, financial institutions, and property owners.

• Develop a strong pipeline of prospective buyers, investors, brokers, HNIs, and institutional clients.
• Generate leads through direct sales, digital marketing, channel partners, brokers, investor networks, and property databases.
• Build and maintain relationships with real estate investors and high-value buyers.
• Conduct investor meets, property presentations, site visits, and auction awareness campaigns.

• Plan and coordinate pre-auction marketing and buyer engagement activities.
• Ensure prospective bidders are properly registered and meet applicable eligibility requirements.
• Conduct buyer briefings and provide accurate information regarding properties, auction terms, timelines, and processes.
• Monitor bidding activity and coordinate with the auction team/platform to ensure smooth execution.
• Follow up with successful bidders through the post-auction process until closure.
• Develop monthly and quarterly sales plans in line with business objectives.
• Track auction participation, conversion rates, sales value, and revenue.
• Identify opportunities to improve bidder participation and property conversion.
• Prepare regular sales forecasts, MIS reports, and performance dashboards for management.

• Conduct market research on property prices, demand, competing properties, and investor trends.
• Analyze comparable property values to support auction pricing and sales strategy.
• Identify high-demand locations and property segments with strong investor potential.
• Provide market feedback to management for future auction planning.

• Maintain relationships with banks, NBFCs, financial institutions, developers, property owners, legal teams, brokers, and auction service providers.
• Coordinate with legal and documentation teams to ensure property-related information is available to prospective buyers.
• Resolve buyer queries and facilitate communication between stakeholders.
• Ensure timely escalation and resolution of sales and auction-related issues.
• Lead, mentor, and motivate the auction sales team.
• Allocate leads, properties, and sales targets to team members.
• Monitor individual and team performance against KPIs.
• Conduct regular reviews, coaching sessions, and performance discussions.

• Auction sales value and revenue generated
• Number of properties successfully auctioned/sold