Head of Sales & Distribution Channels – Products & Services

KEY ACCOUNTABILITIES:

To drive the bank’s revenue growth and market leadership by leading Sales and Distribution across all products, customer segments, and channels, ensuring full alignment with the bank’s strategic priorities.

Accountable for building and scaling a high-performance sales ecosystem that seamlessly integrates physical and digital channels, the role champions customer-centricity, data-driven decision‑making, and optimized distribution models. It also leads the bank’s transformation into a digital‑first organization by embedding advanced analytics, innovative sales capabilities, and strategic partnerships to enhance growth, efficiency, and customer experience.

Define and execute the bank-wide Sales and Distribution strategy across all products, customer segments, and channels, ensuring alignment with overall business and growth objectives.

Drive an integrated omni‑channel distribution model (branches, direct sales, digital, and partnerships) to maximize market penetration, revenue growth, and customer reach.

Identify and capitalize on new distribution opportunities, including digital ecosystems and strategic partnerships, in line with evolving market dynamics and customer expectations.

Lead and develop high-performing Sales and Distribution teams by setting clear objectives, driving performance management, and building critical capabilities.

Strengthen leadership bench across channel heads and sales leaders to ensure scalability and succession readiness.

Foster a performance‑driven culture anchored in accountability, productivity, collaboration, and customer‑centricity.

Oversee sales and distribution budgets across all channels, ensuring optimal resource allocation aligned with strategic priorities and return on investment.

Drive revenue growth while maintaining strong cost discipline, improving channel profitability and efficiency.

Ensure robust implementation of sales and distribution policies, processes, and controls in line with regulatory requirements and internal governance standards.

Standardize and optimize operating models across channels to ensure consistency, scalability, and control.

Lead the transformation toward a digital‑first distribution model by embedding digital channels, automation, and advanced analytics into the sales ecosystem.

Enhance digital sales capabilities, including lead management, customer journeys, and straight‑through processing to improve speed, efficiency, and conversion.

Oversee end‑to‑end sales performance across all channels, ensuring achievement of business targets, productivity improvement, and conversion optimization.

Establish data‑driven sales management practices, including pipeline management, performance tracking, and actionable insights.

Drive customer acquisition, engagement, and retention strategies through optimized channel utilization and targeted segmentation.

Ensure a seamless, consistent, and high‑quality customer experience across all physical and digital touchpoints.

Partner with Product, Marketing, Digital, Risk, Operations, and other key functions to ensure alignment of sales and distribution strategies.

Build and manage strategic partnerships and external distribution ecosystems to expand market reach and capabilities.

Identify and implement initiatives to enhance sales productivity, channel effectiveness, and cost optimization.

Champion innovation in distribution models, leveraging technology, data, and new market practices.

Ensure accurate and timely reporting of sales performance, channel productivity, and key business metrics.

Provide actionable insights to senior management to support…