National Sales Manager – General Lab & Life Science

A strategic and hands-on sales leader who can combine commercial vision with strong execution, build a high-performing team, develop strategic customer relationships, and deliver sustainable growth across Saudi Arabia. Lead, develop and manage the General Lab and Life Science sales business across Saudi Arabia. To be responsible for achieving national sales and profitability targets, developing the sales team, establishing proper market segmentation and account coverage, managing strategic government and private accounts, building a qualified sales pipeline and ensuring disciplined execution of the complete sales cycle.

The National Sales Manager is responsible for ensuring that each sales team member has clear territory ownership, customer responsibilities, targets, pipeline and measurable contribution. The role covers the complete commercial cycle from market and opportunity development through quotation, negotiation, purchase order, delivery, invoicing and collection.

Achieve the assigned national annual, quarterly and monthly General Lab sales and profitability targets. Lead, manage, coach and develop the General Lab sales team across Saudi Arabia. Establish clear territories, account responsibilities, product responsibilities and individual sales targets for each team member. Maintain strong national awareness of major government, public, private, university, research, pharmaceutical, biotechnology, blood-bank, biobank and laboratory accounts across all regions of Saudi Arabia.

Develop structured national market segmentation by region, customer segment, application, product category and business potential. Ensure development and continuous updating of the national customer database, installed base, competitor information, potential projects, consumption data and upcoming opportunities. Develop strategic account plans for major national and regional customers. Identify key decision-makers, end users, procurement departments, biomedical departments and other relevant stakeholders within strategic accounts.

Develop new customers and new business opportunities while increasing business from existing accounts. Build and maintain a qualified national sales pipeline sufficient to support achievement of the assigned sales target. Conduct structured weekly, monthly and quarterly pipeline and performance reviews with the sales team. Monitor individual salesperson performance against targets and establish corrective or recovery plans when performance is below expectation.

Ensure proper CRM discipline and accurate recording of customer activities, opportunities, quotations, expected orders and forecasts. Maintain accurate monthly and quarterly sales forecasts and identify potential sales gaps early. Develop recovery plans to close identified gaps between target, invoiced sales, open orders and qualified pipeline. Manage strategic government, NUPCO and public-sector opportunities and ensure proper understanding of customer procurement and PO workflows.

Identify and manage upcoming tenders, projects, framework agreements, budgets and direct-purchase opportunities. Manage high-value capital-equipment and strategic sales opportunities. Ensure systematic conversion of sales leads and customer requirements into qualified opportunities, quotations, purchase orders and invoiced sales. Manage and supervise the complete sales cycle from opportunity creation through quotation, negotiation, PO, delivery, invoicing and collection. Maintain commercial discipline in pricing, discounting, product mix, gross profit and profitability according to company policy and approved authority.

Coordinate with Finance and Collection to support timely customer collections and resolution of commercial…