B2B Sales Manager - F&B​/Specialty Coffee

Location: Riyadh, Saudi Arabia
Employment Type:Full-Time

We are looking for an experienced B2B
Sales Manager with a strong background in theF&B industry
, preferably within the specialty coffee or café sector. The ideal candidate should have a
strong network in the Saudi market
, proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.

• Develop and execute sales strategies to achieve revenue and business growth targets.

• Identify and acquire new B2B clients and business opportunities across the Saudi market.

• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.

• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.

• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.

• Prepare proposals, quotations, presentations, and commercial agreements.

• Maintain a strong sales pipeline and provide regular sales forecasts and reports.

• Identify market trends, customer needs, and competitor activities.

• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.

• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.

• Represent the company at exhibitions, networking events, industry meetings, and business functions.

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.

• 5–8 years of sales experience within the F&B industry in Saudi Arabia.

• Strong preference for candidates with experience in
  specialty coffee, cafés, restaurants, or F&B brands.

• Established network and strong connections within the Saudi F&B market.

• Proven track record in B2B sales, business development, and achieving sales targets.

• Strong understanding of the Saudi F&B market and customer landscape.

• Excellent communication, presentation, negotiation, and relationship-building skills.

• Strong commercial and business development mindset.

• Proficiency in Microsoft Office and CRM systems.

• Fluent English is required;
  Arabic is an advantage.

• Valid Saudi driving license is preferred.

• F&B Sales & Business Development

• B2B & Corporate Sales

• Specialty Coffee / Café Industry

• Saudi Market Network

• Client Relationship Management

• New Business Acquisition

• Negotiation & Closing

• Key Account Management

• Sales Strategy & Target Achievement

• Market Development