HORECA Sales Executive

Job in Riyadh, Riyadh Region, Saudi Arabia

Listing for: Hire Fellows

Full Time position
Listed on 2026-10-07

Job specializations:

Sales
Account Manager, Business Development, B2B Sales, Outside / Field Sales

Salary/Wage Range or Industry Benchmark: 150000 - 210000 SAR Yearly SAR 150000.00 210000.00 YEAR

You will be responsible for growing a fast-growing consumer brand’s presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands‑on, on‑ground sales environment.

Key Responsibilities

New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.

Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.

Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding.

Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management.

HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.

Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.

3–5 years of experience in HORECA/F&B sales
Experience selling beverages is a strong advantage
Strong network and understanding of the HORECA market
Proven experience in prospecting, account acquisition, and commercial negotiations
Strong relationship-building and communication skills
Fluent in Arabic and English
Valid driving licence and own car
Comfortable with frequent field visits and on‑ground sales
Highly proactive, organized, and target-driven
Hands‑on approach with the ability to work independently