Sales Manager; HORECA)
Listed on 2026-10-08
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Sales
Account Manager, B2B Sales, Business Development, Sales Manager
Foreground is partnering with a well-established Saudi retail group. As part of its ongoing transformation, the business is expanding its distribution arm beyond its showroom network, with a strategic focus on Ho Re Ca and B2B channels across the Kingdom.
The organization is appointing a Sales Manager Ho Re Ca to lead the commercial development of this channel, building strategic relationships across hotels, restaurants, cafés, and institutional buyers, while driving revenue growth at a national level.
Role OverviewThe Sales Manager Ho Re Ca will be responsible for establishing and scaling the Ho Re Ca vertical across Saudi Arabia. This role combines strategic market development with hands-on execution, requiring strong commercial ownership, relationship-building capability, and the ability to lead key account initiatives across the Kingdom.
The role will be based in Riyadh, with nationwide coverage.
Key Responsibilities- Develop and execute the Ho Re Ca sales strategy across Saudi Arabia, aligned with overall distribution objectives
- Identify, target, and secure key partnerships with hotels, restaurant groups, café chains, and institutional clients
- Build and manage a pipeline of national Ho Re Ca accounts, ensuring consistent revenue growth
- Lead negotiations, commercial agreements, and pricing strategies with key clients
- Collaborate with internal stakeholders to align product offering with Ho Re Ca market requirements
- Monitor market trends, competitor activity, and client demand to refine go-to-market approach
- Manage and mentor Key Account Executives within the Ho Re Ca channel
- Track performance against targets, ensuring accountability and delivery across the team
- Contribute to forecasting, budgeting, and commercial planning at a national level
- 8+ years of experience in sales, with a strong focus on Ho Re Ca within Saudi Arabia
- Proven track record in developing and managing Ho Re Ca accounts at a national level
- Strong understanding of distribution, B2B sales cycles, and institutional procurement processes
- Established network within hotels, F&B groups, and Ho Re Ca operators across KSA
- Experience leading teams or supervising sales/account management functions
- Commercially driven with exposure to revenue targets and business growth initiatives
- Strong negotiation, stakeholder management, and relationship-building skills
- Based in Riyadh or open to relocation
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