B2B Sales Manager - F&B​/Specialty Coffee

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time

We are looking for an experienced B2B Sales Manager with a strong background in the F&B industry, preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market, proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Identify and acquire new B2B clients and business opportunities across the Saudi market.
• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain a strong sales pipeline and provide regular sales forecasts and reports.
• Identify market trends, customer needs, and competitor activities.
• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.
• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events, industry meetings, and business functions.

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Strong understanding of the Saudi F&B market and customer landscape.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong commercial and business development mindset.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English is required;
  Arabic is an advantage.
• Valid Saudi driving license is preferred.

• F&B Sales & Business Development
• B2B & Corporate Sales
• Specialty Coffee / Café Industry
• Saudi Market Network
• Client Relationship Management
• New Business Acquisition
• Negotiation & Closing
• Key Account Management
• Sales Strategy & Target Achievement
• Market Development