HORECA Sales Executive

You will be responsible for growing a fast-growing consumer brand s presence across the HORECA and lifestyle channels by securing new restaurant caf hotel and hospitality accounts This role focuses on building a strong prospect pipeline winning new listings managing commercial negotiations and growing existing accounts through consistent reorders and range expansion The ideal candidate is commercially driven relationship-focused and comfortable working in a hands-on on-ground sales environment

• New business Identify approach and secure new HORECA accounts including restaurants caf s hotels coworking spaces gyms Pilates studios and similar venues
• Prospecting amp pipeline Build and manage a structured prospect pipeline with a focus on systematically targeting venues that currently carry competitor brands
• Account onboarding Manage the full sales process from sampling and product presentation through commercial negotiation listing and account onboarding
• Account growth Grow existing accounts through increased reorder frequency range expansion and strong relationship management
• HORECA activations Lead and execute relevant tastings events sampling activities and brand partnerships in collaboration with the marketing team
• Sales tracking Track outreach listings reorders account growth and pipeline progress providing regular updates to management

• 3 5 years of experience in HORECA/F&B sales
• Experience selling beverages is a strong advantage
• Strong network and understanding of the HORECA market
• Proven experience in prospecting, account acquisition, and commercial negotiations
• Strong relationship-building and communication skills
• Fluent in Arabic and English
• Valid driving licence and own car
• Comfortable with frequent field visits and on-ground sales
• Highly proactive, organized, and target-driven
• Hands-on approach with the ability to work independently