Sales Manager; FMCG

You will be responsible for driving the brand s revenue distribution availability and overall sales performance across KSA This role will lead key sales channels through the distributor while expanding the brand s presence across Traditional Trade and HORECA through the direct sales team The ideal candidate is commercially driven strong in negotiations and experienced in managing FMCG F amp B sales across multiple channels

• Sales amp revenue Own sales performance revenue distribution availability and channel growth while driving profitable growth within the budgeted P amp L
• Channel management Lead Modern Trade Online and Convenience channel performance through the distributor including forecasting sell-in sell-out availability execution and collections
• Market expansion Drive growth across Traditional Trade and HORECA through the direct sales team expanding distribution and strengthening market presence
• Key accounts Lead customer negotiations annual agreements pricing trade terms and commercial plans with key customers
• Team management Manage coach and develop the sales team tracking performance against targets execution standards and collections
• Trade marketing Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributor

• 5+ years of experience in FMCG/FampB sales in KSA
• Strong experience managing multiple sales channels and distributors
• Strong commercial, negotiation, and account management skills
• Experience managing and developing sales teams
• Strong understanding of sell-in, sell-out, distribution, forecasting, and collections
• Fluent in Arabic and English
• Strong analytical, organizational, and communication skills
• Commercially driven with a hands-on approach to execution