Pre-seller Route salesman

To drive sales growth and enhance market presence in the assigned General Trade (GT), Wholesale (WS), Modern Trade (MT), On-premise (OP) route for CCBCSA by building and managing customer relationships and executing presale SOPs and plans.

• Conduct daily visits to assigned route as per the daily visit plan, ensuring the availability and visibility of CCBCSA products.
• Present, promote, and sell CCBCSA products to existing and prospective customers.
• Identify customer needs and negotiate to enhance chiller/cooler placement and sales.
• Execute promotional activities and ensure compliance with company guidelines.
• Manage inventory levels at customer locations to prevent stockouts and overstock situations.
• Collaborate with the distribution team to ensure timely and accurate delivery of products.
• Monitor competitor activities and market trends, providing actionable insights to the sales management team.
• Comply with all CCBCSA policies and procedures, such as vehicle inspection, defense driving, steps of call, cash collection, settlement, etc. to meet sales targets.
• Perform basic merchandising tasks and ensure adherence to the planograms to enhance visibility.
• Monitor the usage of CDE’s and immediate report any breakdowns to avoid loss of sale.

• High school diploma or equivalent.
• 1 year of experience in sales in the FMCG, preferably beverage industry.
• Strong communication, negotiation, and interpersonal skills.