Market Development Manager-Commercial Vehicles

Saudi Arabia

BYD Commercial Vehicles

The role is responsible for developing and growing BYD Commercial Vehicles business in the assigned market, with end-to-end ownership of market development, customer relationships, business opportunities and local ecosystem development. This is not a conventional sales position focused only on generating quotations and closing individual deals. The role requires a business builder who can develop the market from the ground up, identify strategic opportunities, establish relationships with key stakeholders, create the conditions for sustainable business growth and coordinate internal and external resources to convert opportunities into long-term business.

The person will act as the commercial owner of the market, representing BYD Commercial Vehicles with customers, government institutions, fleet operators, partners and other relevant stakeholders.

Market Development & Strategy

• Develop and execute the Commercial Vehicle market-entry and growth strategy for the assigned country.
• Build a clear understanding of the truck and bus market, including market size, segments, applications, customer structure, competitors, pricing and regulatory environment.
• Identify priority market segments and applications where BYD’s electric commercial vehicle portfolio can create a strong value proposition.
• Translate market intelligence into concrete commercial priorities, customer targets and business opportunities.
• Develop annual and medium-term market plans, including sales volumes, pipeline, product requirements and key strategic initiatives.
• Continuously assess market developments, competitor activity and customer requirements.

Business Development & Sales

• Build and manage a strong commercial pipeline across buses, light-, medium- and heavy-duty trucks according to market opportunities.
• Identify and develop strategic customers, fleet operators, government entities, municipalities, logistics companies and major private-sector accounts.
• Lead customer engagement from initial opportunity identification through product definition, technical evaluation, commercial proposal, negotiation and order closing.
• Drive pilot projects, demonstrations and reference fleet opportunities to accelerate market acceptance.
• Develop account plans for priority customers and ensure continuous engagement with key decision makers.
• Take ownership of sales targets, pipeline quality, opportunity conversion and commercial performance.

Customer & Key Account Management

• Establish senior-level relationships with key customers and strategic stakeholders.
• Develop a deep understanding of customer operations, fleet requirements, duty cycles and business economics.
• Position BYD as a long-term mobility and fleet-solutions partner rather than only a vehicle supplier.
• Work with customers to develop the appropriate vehicle, charging, financing, service and total-cost-of-ownership solution.
• Maintain ownership of the customer relationship throughout the full commercial lifecycle.

Government & Institutional Relations

• Develop relationships with relevant ministries, municipalities, transport authorities, investment agencies and government institutions.
• Identify public-sector fleet electrification programs, tenders and infrastructure initiatives.
• Support discussions related to EV policy, incentives, localization, public transportation and sustainable mobility.
• Coordinate with regional and corporate stakeholders where senior government engagement is required.

Partner & Ecosystem Development

• Identify and develop the local ecosystem required to support sustainable Commercial Vehicle operations.
• Evaluate potential commercial partners, distributors, service partners, bodybuilders, charging partners,…