Channel Development Manager

Al Amoudi Group & Partners, founded in 1983, is a diversified business that has grown from strong family roots into a leading player in the food industry. The Group launched its first food brand, Baker’s Choice, in 2003, followed by well-known brands such as Bareeq Almas, Butterfly, and Al Tabakh Alsaeed, which are now part of customers’ daily lives. Operating across the Middle East and Africa, the company focuses on quality, innovation, and sustainable growth aligned with Saudi Arabia’s Vision 2030.

Sustainability is integrated into all operations to create a positive impact on society and the environment. Core values of family, innovation, trust, and happiness shape the workplace culture and guide relationships with employees, customers, and partners.

The Channel Development Manager – Riyadh is a full-time, on-site role responsible for expanding and managing distribution channels for Al Amoudi Group’s food brands in the Riyadh market. This role involves identifying, onboarding, and nurturing channel partners, monitoring their performance, and ensuring alignment with sales targets and brand strategies. The manager will develop and execute channel business plans, coordinate promotional activities, and work closely with sales, marketing, and supply chain teams to optimize product availability and visibility.

Daily tasks include analyzing market data, preparing performance reports, conducting regular partner meetings, and resolving operational issues to maintain strong, mutually beneficial relationships. The role also requires continuous assessment of market opportunities, competitive activity, and customer needs to support sustainable channel growth.

Drive profitable growth across Retail (Modern Trade & E-Commerce) and Wholesale/Distributor

channels throughout Saudi Arabia, with a Riyadh focus. Act as a key commercial partner to the

Head of Business Development & Marketing and the Head of Sales — combining strategic thinking

with hands‑on execution to capture growth, strengthen customer relationships, and expand

distribution.

• Strong channel development and sales skills, including Channel Sales and Sales experience in FMCG or food industry.
• Proficiency in managing Channel Partners and handling Account Management to build long-term, collaborative relationships.
• Experience in Business Planning, including channel strategy, forecasting, and performance analysis.
• Knowledge of the Saudi market, particularly Riyadh, with the ability to navigate local business practices and regulations.
• Excellent communication, negotiation, and presentation skills, with the ability to influence internal and external stakeholders.
• Proven ability to work on‑site in a dynamic environment, prioritizing multiple initiatives and meeting deadlines.
• Bachelor’s degree in Business, Marketing, or a related field; advanced qualifications are an advantage.
• Fluency in English; proficiency in Arabic is highly beneficial.

• Commercial growth:
  Build and execute channel growth strategies; secure new listings, business, and partnerships; expand distribution and drive profitable revenue.
• Customer & channel management:
  Own key retailer/wholesaler/distributor relationships; lead business reviews, joint growth plans, trade terms, and pricing.
• Trade execution:
  Drive product launches, promotions, and in‑store activation; monitor competitors and market trends; coordinate with marketing and merchandising for flawless execution.
• Planning & performance:
  Support forecasting/budgeting; use CRM and sales analytics to track performance; deliver market intelligence and recommendations to senior management.

• 10+ years commercial experience in the food industry, with proven Retail, Wholesale and
• Strong track record in key account management, negotiation, and distribution expansion.
• Bachelor's degree in Business, Marketing, Commerce, or related field.
• Fluent English and Arabic (mandatory); based in Riyadh (mandatory).