Branch Manager – FMCG Sales Job Riyadh area,Riyadh Region Saudi Arabia,Sales

Position: Branch Manager – FMCG Sales | Multiple Locations)
Location:

Multiple locations across Saudi Arabia Direct Reports:
Sales Supervisors, Sales Representatives, and Sales Support Staff Purpose of the Role

The Branch Manager – Sales is responsible for driving overall sales performance, distribution execution, customer coverage, collections, operational efficiency, and team development across an assigned branch or sales territory in Saudi Arabia.

The role focuses on achieving sales volume and value targets across multiple distribution channels, expanding market coverage, ensuring effective in-store execution, managing customer receivables, and maintaining operational and cost efficiency. It translates commercial strategies into effective field execution through sales planning, route management, performance monitoring, and continuous coaching of frontline teams.

Working closely with Finance, Supply Chain, Warehouse, and other relevant functions, the role ensures consistent execution of commercial plans, adherence to company policies, effective resource utilization, and sustainable business growth.

Operating Context

The role operates within a fast-paced FMCG environment characterized by high-volume sales, geographically dispersed territories, multiple distribution channels, and strong requirements for customer coverage, product availability, and collection performance.

The position requires a strong field presence, effective management of frontline sales teams, disciplined execution of sales and distribution plans, and close coordination with warehouse, logistics, and finance teams. The Branch Manager must balance commercial growth with profitability, working capital management, operational efficiency, and customer service.

Key Responsibilities

Drive branch sales volume and value targets across assigned distribution channels, ensuring achievement of monthly and annual business objectives.
Translate commercial plans into actionable branch and route-level sales targets, taking into account customer potential, market opportunities, and historical performance.
Monitor sales performance by product, route, customer, and channel, identifying gaps and implementing corrective actions.
Ensure compliance with approved pricing structures, product mix, promotional plans, and commercial policies.
Coordinate promotional activities with relevant commercial teams, ensuring effective implementation and appropriate utilization of trade investments.
Identify opportunities to increase sales, improve product penetration, and enhance branch profitability.

Distribution Expansion & Market Coverage

Drive customer coverage, numeric distribution, and product availability across assigned territories and customer segments.
Identify new outlet opportunities and distribution gaps to expand the customer base and strengthen market penetration.
Monitor route productivity, call frequency, and sales representative performance to maximize coverage and selling efficiency.
Review route plans and recommend adjustments based on customer density, sales potential, and market developments.
Ensure effective execution of distribution strategies across traditional trade, modern trade, wholesale, convenience, and other relevant channels.
Monitor product availability and assortment compliance across customer outlets, taking corrective action where required.

In-Store Execution & Merchandising

Ensure effective product visibility, merchandising, and in-store execution across assigned outlets.
Monitor share of shelf, product assortment, planogram compliance, cooler placement and branding, and point-of-sale material deployment, where applicable.
Conduct regular market visits and outlet audits to assess execution standards and identify improvement opportunities.
Ensure timely and effective implementation of…