General Manager - Specialty Coffee​/F&B

General Manager – Specialty Coffee / F&B

Location: Riyadh, Saudi Arabia
Employment Type: Full-Time

We are looking for an experienced General Manager to lead the overall business operations and growth of an established specialty coffee and F&B business in Saudi Arabia.

The ideal candidate should have strong experience in the Saudi F&B market
, excellent commercial and sales capabilities, and a well-established network across the industry. The role will be responsible for driving business growth, operational performance, profitability, customer experience, and expansion.

• Lead the overall business operations, strategy, and performance.

• Develop and execute business strategies to achieve revenue, profitability, and growth targets.

• Drive sales, business development, partnerships, and market expansion
  .

• Build and maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.

• Utilize an established Saudi F&B market network to identify and develop new business opportunities.

• Oversee day-to-day operations across stores, teams, and business functions.

• Monitor sales, revenue, costs, profitability, and key business KPIs.

• Lead and develop Store Managers, Operations, Sales, and support teams.

• Ensure consistent brand standards, product quality, customer experience, and operational excellence.

• Identify opportunities for new stores, business channels, partnerships, catering, corporate sales, and other revenue streams.

• Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

• Work closely with Finance, Marketing, HR, Supply Chain, and Operations teams to achieve business objectives.

• Manage budgets, forecasts, resources, and overall P&L performance.

• Lead negotiations with key clients, landlords, suppliers, and strategic partners.

• Ensure compliance with Saudi regulations, food safety standards, and company policies.

• Represent the business in industry events, meetings, networking activities, and strategic partnerships.

• Provide regular business performance reports and recommendations to senior management.

• Bachelor’s degree in Business Administration, Hospitality, F&B Management, or a related field.

• 10+ years of experience in F&B, preferably specialty coffee or café businesses.

• Strong Saudi Arabia F&B market experience is mandatory/preferred
  .

• Proven experience in a General Manager, Operations Director, Commercial Director, or senior F&B leadership role
  .

• Strong background in sales, business development, and commercial growth
  .

• Well-established network within the Saudi F&B, coffee, hospitality, and retail market.

• Proven experience managing multi-unit F&B operations and large teams.

• Strong understanding of P&L, budgeting, forecasting, cost control, and profitability.

• Experience in business expansion, new store openings, partnerships, and market development.

• Strong leadership, negotiation, communication, and decision‑making skills.

• Strong knowledge of the Saudi F&B market, customer trends, and competitive landscape.

• Fluent English is required;
  Arabic is an advantage.

• Saudi/GCC experience is strongly preferred.

• General Management

• F&B Operations

• Sales & Business Development

• Saudi Market Network

• Specialty Coffee / Café Industry

• P&L & Financial Management

• Business Expansion

• Strategic Partnerships

• Team Leadership

• Multi-Unit Operations

• Commercial Negotiation

• Customer & Brand Management

A commercially driven F&B General Manager with strong Saudi market knowledge, an established industry network, and proven experience in sales, business development, multi‑unit operations, and profitability management
. Experience with established specialty coffee or leading café brands will be highly valued.