Family Manager

About the Role

The Family Experience Manager will own and build Flow’s Families & Parenting experience across our Riyadh communities.

This is a high-impact role focused on creating the best environment in Riyadh for families to live, connect, and thrive — across all stages of family life, from young children to teenagers.

This role combines experience design, product development, community building, and business operations
. You will be responsible for shaping both the physical environment and the programming ecosystem that supports family life at Flow.

You will create an experience where:

• Parents feel supported, connected, and empowered.

• Children have access to enriching, engaging, and high-quality activities.

• Families build meaningful relationships within the community.

• Flow becomes the obvious choice for family living in Riyadh.

• Redesign and elevate existing family and kids spaces (e.g. playrooms, shared areas) to be best-in‑class.

• Define what “great” looks like for family environments across Flow properties.

• Partner with design, operations, and development teams to influence future buildings and upgrades.

• Ensure all spaces are safe, engaging, well‑maintained, and age‑appropriate across different groups (0–5, 6–12, 13–18).

• Continuously improve the physical experience based on parent and child feedback.

• Design and operate a high‑quality, weekly schedule of activities across all age groups.

• Create a balanced mix of:

  • Educational (learning, language, development).

  • Creative (arts, music, play).

  • Physical (sports, movement).

  • Social (community events, group activities).

• Source, recruit, and manage instructors, educators, and partners.

• Personally oversee and participate in programming where needed to ensure quality and engagement.

• Ensure programming is inclusive, culturally relevant, and aligned with Flow’s brand.

• Build and activate a strong parent community within Flow.

• Work closely with the Parents & Families Ambassador to cultivate and grow the family community.

• Support and enable ambassador‑led initiatives, events, and engagement within the Families & Parenting pillar.

• Create consistent opportunities for parents to connect, share, and support each other.

• Partner with the Community Engagement Lead to integrate families into the broader Flow community.

• Identify and solve key “pain points” of family life in Riyadh through community‑driven solutions.

• Develop and scale family‑related services as a meaningful revenue stream, including:

  • Childcare and babysitting.

  • Camps and holiday programs.

  • Tutoring and educational services.

  • Workshops and enrichment programs.

• Build partnerships with high‑quality external providers and brands.

• Balance accessibility with commercial viability.

• Drive increased revenue per family while maintaining a premium experience.

• Concept and execute standout family‑focused experiences that build Flow’s reputation in the market.

• Position Flow as the leading residential community for families in Riyadh.

• Collaborate with marketing to tell compelling stories around family life at Flow.

• Leverage ambassadors, parents, and community leaders to build authentic brand credibility.

• Activate public‑facing family events, open days, and experiences to attract prospective residents.

• Ensure the real, lived experience of families consistently matches and exceeds the brand promise.

• Track participation, engagement, and satisfaction across all family initiatives.

• Gather feedback from parents and continuously improve offerings.

• Measure impact on retention, revenue per family, and leasing demand.

• Report on key metrics and performance regularly.

• High and growing participation across kids and family programming.

• Strong parent satisfaction and sense of belonging.

• A highly engaged Families & Parenting community led in part by strong ambassador activation.

• Families choosing Flow specifically for the experience offered.

• Measurable contribution to:

  • Renewal rates for family units.

  • Revenue per family.

  • Leasing…