SBDC Program Coordinator

The City of Roanoke and the Greater Roanoke & New River Valley Small Business Development Center is seeking a dynamic, organized, and community-minded individual to serve as Program Coordinator. This position plays a central role in connecting entrepreneurs and small business owners to resources and programming, providing administrative and outreach support, and helping ensure smooth delivery and measurement of our services.

As Program Coordinator, you will support the SBDC’s mission by being a first point of contact for clients, developing, coordinating and implementing workshops, events and programs, handling administrative functions, assisting with marketing and partner engagement, and supporting data collection and reporting. The Program Coordinator will work closely with SBDC advisors, leadership, and community stakeholders.

• Serve as first point of contact for the public—by phone, email, in person—and provide basic introductory information about SBDC services.
• Greet visitors, route inquiries to appropriate staff, schedule appointments, and maintain a professional front-facing presence.
• Assist with planning, promotion, registration, and execution of workshops, events and programs.
• Develop, maintain, and distribute promotional materials (flyers, newsletters, social media posts, web content).
• Manage calendars for programs and staff, track registration, maintain attendance lists, and follow up as needed.
• Coordinate with external speakers, community partners, and referral agencies for events and programming.
• Conduct outreach to community partners, referral sources, and potential clients; represent the SBDC at local business or networking events.
• Perform research and information gathering on regional small business resources, industry trends, and economic data.
• Maintain and update the SBDC’s resource library, website, CRM, and databases with accurate, timely information.
• Assist in compiling performance metrics, preparing reports, and helping monitor progress toward goals.
• Provide general administrative support—preparing correspondence, processing invoices, supply orders, and tracking program budgets.
• Collaborate with SBDC staff on marketing campaigns, partner initiatives, and continuous improvement of SBDC services.

• Assist Business Consultants with research; perform demographic studies; analyze market and industry trends/statistics;
  Internet research as needed.
• Input data accurately and timely into the SBDC’s CRM. Maintain area office records and files in accordance with SBA requirements.
• Perform support duties required for the operation of the regional office using standard SBDC equipment and software in the preparation of:
  • Correspondence
  • Presentation materials
  • Purchase and check requests
  • Invoices
  • Supply orders
  • Promotional Materials including brochures, flyers, newsletters, e‑mails to promote workshops, events and programs
• Compile performance data and other information for completion of required reports. Represent the Director and the SBDC as needed. Assist Director and Business Advisors with other projects as needed.
• Support organizational improvement efforts through active involvement on internal committees, special projects, and various assessments as directed by the Director.

• Minimum three (3) years of experience in program coordination, event planning, outreach/marketing, or related administrative roles.
• Strong organizational skills with the ability to manage multiple tasks, meet deadlines, and adapt to changing priorities.
• Excellent verbal and written communication skills; ability to engage with business owners, community partners, and internal team members professionally and empathetically.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), Canva, Zoom, and social media platforms (Facebook, Instagram, Linked In and You Tube).
• Experience with email marketing tools (e.g., Constant Contact), website platforms (Squarespace, Word Press, or similar), and CRM systems preferred.

• Demonstrated ability to collect, track, and analyze program data; strong attention to detail.
• Self‑starter who is comfortable and motivated to work both independently and…