Multimedia Sales Manager - Wdbj

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WDBJ7, WZBJ, and  are a Gray-owned dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ serve 26 counties across the Blue Ridge Mountain region and produce 58 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.

The Multi Media Sales Manager (MSM) is a strategic driver and a hands‑on leader for the local sales team. This individual will be responsible for leading and growing the station's broadcast and digital revenue streams. The MSM manages and coaches the local team to achieve the station's overall sales budgets.

• Own achievement of the station’s local sales budgets (broadcast and digital), setting targets and tracking performance.
• Recruit, train, and supervise local Media Executives.
• Develop and execute integrated sales strategies that drive revenue across broadcast and digital channels.
• Plan and lead the strategic growth and monetization of digital products and packages.
• Expand and diversify the station’s internet advertising base through prospecting, partnerships, and rolling out/training new product development.
• Lead sales training and coaching programs to elevate the performance of local Media Executives for both broadcast and digital.
• Manage, mentor, and hold accountable a team of local Media Executives.
• Recruit and onboard top talent as needed; continuously recruit to build bench strength.
• Act as a client-facing resource for key accounts – building relationships, presenting solutions, and ensuring excellent client service delivery by everyone in the sales department.
• Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report on results to senior leadership.
• Assist the Director of Sales in managing inventory, research, personnel, and rates.
• Develop packages and sponsor ships as needed.
• Remain current with market conditions.
• Develop strategies with the Director of Sales for expectations in goal setting.
• Establish strategic plans for local/digital sales goals.
• Develop and implement plans, creative management, marketing techniques, and new products to generate new revenue opportunities for both broadcast and digital.
• Develop and maintain accountability to ensure department goals are met.
• Develop new revenue streams.
• Approve and clear orders.
• Help manage inventory.
• Make sales calls with Media Executives.
• Evaluate customer service concerns as needed.
• Actively participate in weekly creative meetings to help grow business in sales, digital, and contesting.
• Perform other job-related duties as requested.

• Computer literacy, knowledge of Microsoft Office.
• Proficient in Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.
• Strong organizational skills.
• Excellent time management skills.
• Must have a keen ability to negotiate business.
• Strong understanding of broadcast television sales on-air and online.
• Strong knowledge of digital advertising products, programmatic basics, audience targeting, and measurement metrics.
• Able to execute sales initiatives.
• Overall…