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News Producer; Primary - Wdbj

Job in Roanoke, Roanoke County, Virginia, 24000, USA
Listing for: Gray Television
Full Time position
Listed on 2026-01-12
Job specializations:
  • Creative Arts/Media
    Digital Media / Production, Video Production
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: NEWS PRODUCER (PRIMARY) - WDBJ

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WDBJ:

WDBJ7, WZBJ, and  are a Gray‑owned dominant CBS‑affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ serve 26 counties across the Blue Ridge Mountain region and produce 58 hours of award‑winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.

For 70 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.



Job Summary /

Description:

The producer is one of the most crucial positions at a television station. It requires someone who is a strong leader, an excellent communicator, organized, and passionate about the news. This producer position has the potential to serve as a huge opportunity for a journalist who is looking to advance in the broadcast industry.

Duties/Responsibilities:

  • Prioritize, organize, and produce newscasts
  • Maintain working knowledge of current events, community issues, and local contacts
  • Search wire services, network feeds, websites, and other sources to find relevant material for newscasts
  • Work with news management to determine which stories to air during newscasts
  • Coordinate story assignments with the assignment manager
  • Collaborate with news operations staff to build graphics
  • Act as a leader in facilitating teamwork among staff members
  • Accurately edit video with an eye for visual elements that make stories understandable to the viewer
  • Work with directors and anchors on the presentation of stories
  • Write news stories
  • Monitor the competition's shows and website for missed leads
  • Assist producers in formatting other newscasts
  • Assist reporters with on‑story development, story expectations, and accurately
  • Write creative headlines and teasers
  • Research and brainstorm story ideas, present ideas in editorial meetings
  • Generate promo table story ideas daily
  • Post and update stories and videos to the station website and social media sites, and engage viewers
  • Work with the web staff during breaking news and alert users on all platforms
  • Perform other job‑related duties as assigned

Qualifications/Requirements:

  • 1-3 years of producing experience in broadcast news with a Bachelor’s degree
  • Clear, concise, conversational writing skills
  • Excellent communication skills
  • Demonstrate solid news judgment
  • Maintain strong journalistic ethics
  • Strong initiative and attention to detail
  • Be creative and create compelling and memorable newscasts
  • Knowledge of newsroom software and of web posting software
  • Edit video and audio on industry‑standard equipment
  • Build graphics and use them effectively in shows
  • Handle and adjust to last‑minute changes
  • Make quick, accurate decisions and work well under pressure
  • Strong research skills, including online research using various search engines
  • Ability to stay current with national and local news/weather
  • Intermediate level knowledge of social media
  • Ability to meet tight deadlines and work well under pressure
  • Ability to work independently with little supervision
  • Demonstrate leadership through training and mentoring less experienced staff members; guide others to get the desired outcome
  • Ability to remain positive and foster a positive work environment;…
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