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Director of Sales

Job in Roanoke, Roanoke County, Virginia, 24000, USA
Listing for: Potter Global Technologies
Full Time position
Listed on 2026-01-15
Job specializations:
  • Management
    Business Management, Corporate Strategy, Business Analyst, Operations Manager
Salary/Wage Range or Industry Benchmark: 165000 - 175000 USD Yearly USD 165000.00 175000.00 YEAR
Job Description & How to Apply Below

Now Hiring:
Director of Sales - Field Sales Leadership

Lead. Grow. Transform the Team.

Are you a people-driven sales leader who knows how to elevate talent, drive accountability, and build high-performing teams? As part of our continued investment in the sales organization, we are adding two Director of Sales roles to lead regional teams and enhance execution across key markets. This is a remote leadership role with travel requirements, focused on coaching, developing, and driving performance across a team of Regional Sales Managers.

If you excel at bringing structure to a complex sales environment, enforcing pipeline discipline, and leading through change, this is your opportunity to make a high-impact mark.

Responsibilities
  • Lead, coach, and develop a team of Regional Sales Managers across territories
  • Drive forecasting accuracy, Salesforce reporting discipline, and KPI achievement
  • Build business plans, support strategic execution, and travel with RSMs to strengthen territory performance
  • Support the successful transition to a refined territory model by providing clarity, structure, and leadership to your team.
  • Establish clear expectations, accountability rhythms, and performance management standards
  • Partner cross-functionally with Customer Service, Quoting, Technical Support, Training, Sales Engineering, and Marketing
  • Mentor your team through organizational change while building trust, clarity, and alignment
  • Ensure revenue growth within priority vertical markets
  • Support National Sales Meeting execution and other major sales initiatives
  • Uphold a strong, transparent leadership presence that elevates team communication and performance
Qualifications
  • A proven track record of leading and developing high-performing sales teams
  • Experience selling into our supporting multiple vertical markets such as healthcare, industrial, and education is strongly preferred.
  • Strong pipeline management, forecasting, and Salesforce expertise
  • Ability to drive execution, establish accountability, and implement structure
  • Strategic thinking with a passion for problem-solving and process improvement
  • Exceptional communication, situational awareness, and coaching ability
  • Strong business planning and territory strategy experience
  • Regular travel (Approximately 70-75&) to engage with Regional Sales Managers and support regional performance
  • Driven, self-motivated leadership approach with an entrepreneurial mindset
  • Bachelor’s degree or MBA preferred
Compensation & Details
  • Base Salary: $165,000 to 175,000
  • Bonus Structure:
    Annual performance bonus based on team revenue performance and Director leadership KPIs.
  • Location:

    Remote with travel requirements
  • Reports To:

    Vice President of Sales

If you’re passionate about people, driven by performance, and excited to guide a team through high-impact transformation, we’d love to meet you.

Seniority level

Director

Employment type

Full-time

Job function

Sales and Business Development

Industries

Appliances, Electrical, and Electronics Manufacturing

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