AVP Sales Commercial and Industrial

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On the heels of achieving 3X growth
, Virginia Transformer is hiring to do it again!

We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding
. We’re highly selective about who joins us, because this journey isn’t for everyone.

If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk.

Apply below and let’s start the conversation.

Who We Are

Virginia Transformer is the largest U.S.

-owned producer of power transformers in North America, and we’ve been able to grow the past 50-plus years through an unwavering focus on delivering for our customers. We’re more than 5,400 people strong and are known throughout the industry for being an engineering company that makes premium quality transformers in the shortest lead times.

As a privately held, organically growing company
, we thrive on nimbleness, innovation, and tenacity.

Join Our Team

If you love the thrill of securing the U.S. electric grid, enabling all manufacturing in the country, and the energy of a fast-moving train — this is the place for you. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential.

We’re looking for those ready to lead, fueled by commitment, and driven by impact. We are growing so fast that all our available roles are not yet posted, so let us know if you are interested and we will follow-up.

Job Title and Job Description

About Virginia Transformer

Virginia Transformer Corporation (VTC) is one of the largest privately held power transformer manufacturers in North America, serving utilities, data centers, renewable energy, industrial, and infrastructure markets. With a reputation for engineering excellence, quality manufacturing, and customer responsiveness, VTC continues to grow its Commercial & Industrial (C&I) business across the U.S.

Position Summary

The Associate Vice President (AVP), Sales – C&I is a senior commercial leader responsible for driving revenue growth, margin performance, and customer expansion across Virginia Transformer’s Commercial & Industrial market segments. This role will lead C&I sales strategy, manage key customer relationships, and partner closely with engineering, operations, and executive leadership to ensure profitable growth and exceptional customer outcomes.

This is a hands-on, on-site leadership role in Roanoke, VA
, requiring strong market knowledge, executive presence, and the ability to translate customer demand into scalable manufacturing solutions.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute the C&I sales strategy aligned with corporate growth objectives and manufacturing capacity.
• Drive order intake, revenue growth, and margin performance across commercial and industrial customer segments.
• Identify and prioritize target markets, strategic accounts, and growth opportunities.
• Serve as the executive point of contact for key C&I customers, EPCs, OEMs, and strategic partners.
• Lead contract negotiations, pricing strategy, and major deal execution.
• Build long-term customer relationships focused on trust, reliability, and technical excellence.
• Lead, mentor, and develop the C&I sales team, including regional sales managers and sales engineers.
• Establish clear performance metrics, accountability, and coaching to elevate sales effectiveness.
• Partner with HR and leadership on talent development and succession planning within sales.

Cross-Functional Collaboration

• Work closely with Engineering, Operations, Supply Chain, and Finance to align sales commitments with production capacity and delivery timelines.
• Ensure accurate forecasting, backlog management, and demand planning.
• Champion the voice of the customer internally to improve product offerings, lead times, and service levels.
• Own C&I sales forecasting, pipeline management, and KPI reporting.
• Support continuous improvement initiatives related to pricing discipline, contract risk, and…