Digital Content Strategist

Our client is seeking an innovative and experienced Digital Content Strategist to lead content initiatives for their online presence in East London. You will be responsible for developing and implementing a comprehensive content strategy that drives engagement, supports marketing objectives, and enhances brand perception across all digital channels. This role requires a deep understanding of content marketing, SEO, social media, and audience engagement tactics to create compelling narratives that resonate with our target demographics.

You will collaborate with creative teams, performance marketers, and product managers to ensure content is impactful, relevant, and measurable.

• Develop and execute a holistic digital content strategy aligned with business goals, marketing objectives, and audience needs.
• Oversee the creation, curation, and distribution of engaging content across various platforms, including website, blog, social media, email, and video.
• Conduct content audits, keyword research, and competitive analysis to identify content gaps and opportunities.
• Define content standards, brand voice, and style guides to ensure consistency and quality across all output.
• Collaborate with SEO specialists to optimize content for search engines and improve organic visibility.
• Measure and analyze content performance, reporting on KPIs such as engagement, reach, lead generation, and conversion rates.

• Proven experience as a Digital Content Strategist, Content Marketing Manager, or similar role.
• In-depth knowledge of content marketing principles, SEO best practices, and social media strategy.
• Excellent writing, editing, and storytelling skills with a strong portfolio of digital content.
• Proficiency with content management systems (CMS) and web analytics tools.
• Experience in managing content calendars and coordinating with cross-functional teams.
• Strong analytical skills and the ability to translate data into actionable content strategies.

• Highly competitive salary and performance-based bonuses.
• Comprehensive medical, dental, and vision coverage.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development.
• A stimulating hybrid work environment in East London, fostering creativity and collaboration.