Global Creative Director

Alliance Consumer Group is building a unified creative engine for its master brand NEBO and sub-brand HALO
, and this role owns the creative direction behind what fans see, buy, and share. From film and packaging to creator-led programs, commerce creative, and retail tools, the Global Creative Director sets the standards that ensure every touchpoint delivers on the brand promise.

Working onsite in Roanoke, TX
, you will lead a hands-on internal team, partner closely with agencies and production stakeholders, and direct collaborations that span campaign platforms, product launches, creator programming, and digital commerce. The goal is consistent brand identity, measurable performance improvements, and programs that keep fans coming back.

• Lead creative for product launches, drops, and retailer programs so launches feel like events to waiting fans and include what Sales needs to sell each launch.
• Lead creative for product collaborations and brand partnerships, covering co-branded products and packaging, plus content produced with media partners, athletes, and other brands.
• Raise the craft of creative across all digital commerce where Alliance Consumer Group products are sold online.
• Own go-to-market creative for packaging and unboxing, catalogs, line sheets, sell sheets, sell-in presentations, in-store displays, fixtures, point-of-purchase materials, trade show booths, and product training content for sales teams and retail staff.
• Turn the Super Fan playbooks into operating programs spanning creators, ambassadors, community, drops, and limited editions.
• Build campaign platforms that last beyond a single season, carrying each idea from film and photography through social, creators, email, digital commerce, and retail.
• Define what it means to be a fan of NEBO and HALO by setting identity, symbols, language, and visual systems fans recognize and adopt, while keeping each brand distinct under the master brand.

• Build and lead an internal team of six
  , with decisions on what is produced in-house, by agencies, and by creators.
• Choose, brief, and direct agency partners, production companies, photographers, creators, and ambassadors, with a clear lane for each partner.
• Set collaboration terms up front, including approvals, brand usage, and content ownership, coordinating with Legal so those terms are included in agreements before work begins.
• Listen to fans through reviews, comments, community conversations, and social listening, then share insights with Category Product Management and brand managers.
• Run weekly creative testing with a paid media partner, interpret results, and feed winning learnings into the next testing round.
• Own brand books, playbooks, and asset libraries, and ensure they are easy for Sales, Category Product Management, global teams, retail partners, and creators to use correctly.
• Manage the creative and production budget against the approved plan, and run a fast brief, review, and approval workflow with Integrated Marketing Operations.
• Protect the brands by routing product claims through Legal before use, including ensuring HALO work meets platform rules and children's privacy and advertising standards where applicable.
• Track fan growth alongside sales, including repeat purchase, community growth, and fan-generated content.

• 10+ years in creative for consumer brands, including at least 5 years setting creative direction and leading multi-disciplinary teams across locations.
• A portfolio showing work that built a real following and where fans made the brand part of who they are, plus work that sold product on shelf, online, and in paid social.
• Experience building a Super Fan or community-led brand via creators, ambassadors, drops, limited…