Digital Lead Generation & Content Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Services Regular Full-Time EE4D Roanoke, VA, US

3 days ago Requisition

This role exists to create, manage, and optimize digital content and lead-generation campaigns across web, email, social, paid channels, and other digital platforms. It blends creative storytelling, digital strategy, content creation, design, analytics, and channel management; supports end-to-end campaign execution from concept through optimization; and requires a data-informed candidate who can move between ideation, execution, and analysis.

• Develop creative concepts and messaging strategies for sales driving, lead-generation campaigns across web, email, social, and paid channels.
• Write persuasive, audience-focused copy for ads, landing pages, social media, email campaigns, web content, and other digital content.
• Conduct keyword research and apply SEO and AIO best practices to improve organic visibility and content performance.
• Partner with internal subject matter experts to translate complex or technical information into clear, compelling content.
• Manage and execute digital content strategies and campaigns aligned with organizational goals and marketing priorities.
• Support the web designer in making improvements to the website for SEO, AIO, and digital optimization.
• Continuously improve content performance through testing, optimization, and audience insights.
• Stay current on digital advertising trends, platform updates, AI, and emerging lead-generation tactics.
• Partner with designers, developers, and external vendors to bring digital initiatives to life.
• Manage multiple projects while maintaining deadlines, quality standards, and attention to detail.
• Collaborate with marketing team members and other stakeholders to support broader digital initiatives.

Design & Production

• Design visual assets, including digital ads and graphics, using Adobe Creative Suite or similar tools.
• Ensure creative assets align with brand guidelines and maintain visual consistency across all channels.
• Proofread work and maintain accuracy.

Performance & Optimization

• Monitor digital performance metrics, including website traffic, engagement, conversions, email performance, and social media analytics.
• Use tools such as Google Analytics, marketing automation platforms, and reporting dashboards to evaluate content effectiveness.
• Translate performance data into actionable recommendations to improve future campaigns and content strategies.
• Monitor key campaign metrics such as conversions, cost-per-lead, click-through rate, and engagement, and use findings to improve lead quality and campaign ROI.
• Test and iterate on messaging, creative, and design elements to improve campaign performance.

• Experience:
  
  2+ years of experience creating digital content, managing digital channels, or digital marketing campaigns.
• Education:
  
  Bachelor’s degree in communications, Marketing, Digital Marketing, Digital Media, or a related field.
• Certifications:
  
  None required.
• Technical
  
  Skills:
  • Exceptional writing, editing, proofreading, and storytelling skills.
  • Ability to adapt messaging for different audiences and platforms.
  • Experience managing digital/web content through a CMS platform such as Word Press, Hub Spot, or similar.
  • Experience creating digital assets using Adobe Creative Suite or similar platforms.
  • Proficiency with Microsoft Office applications, including Word, PowerPoint, and Excel.
  • Experience with email marketing platforms and marketing automation tools such as Hub Spot.
  • Familiarity with paid social or search advertising platforms such as Meta Ads and Google…