Transactional Sales Account Executive

Transactional Sales Account Executive page is loaded## Transactional Sales Account Executive locations:
VA, Roanoke time type:
Full time posted on:
Posted Todayjob requisition :
REQ-38829

Join our fast-paced sales team at WFXR/WWCW and help local and national brands connect with their audiences through the power of television and digital media. As a Transactional Sales Account Executive, you’ll manage and grow a book of business built around national agency relationships, while identifying new opportunities across Nexstar’s vast footprint. You’ll use your negotiation skills, data expertise, and creativity to develop multi-platform campaigns that drive results for our clients — and revenue for the station.
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* What You’ll Do:

*** Build and maintain strong relationships with national ad agencies and regional clients.
* Strategically grow your transactional book of business through smart pricing and exceptional account management.
* Prepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI.
* Collaborate with traffic, creative, and digital teams to develop and execute effective campaigns.
* Manage all aspects of your accounts, including order entry, scheduling, contracts, follow-up, and collections.
* Analyze ratings, trends, and performance using Nielsen and Comscore to inform strategy.
* Proactively prospect for new local business and develop multi-screen sponsorship opportunities.
* Consistently meet or exceed revenue goals through a combination of relationship management and new business development.
* Perform other duties as assigned.
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* What You Bring:

*** Bachelor’s degree in Marketing, Advertising, Communications, or related field (or equivalent experience).
* At least one year of sales experience — media or agency background preferred.
* Proven success meeting and exceeding sales goals.
* Strong understanding of the advertising landscape, including television and digital platforms.
* Experience negotiating with national ad agencies.
* Proficiency with Nielsen, Comscore, and Microsoft Office Suite.
* Excellent written and verbal communication skills, with the ability to craft and present persuasive proposals.
* A self-starter mindset with exceptional organizational skills.
* A valid driver’s license and clean driving record.

As part of Nexstar Media Group, the nation’s largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station. You’ll work alongside a supportive team that values creativity, initiative, and collaboration — and you’ll have the opportunity to grow your career in one of the most exciting industries around.
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