Primary Care Sales Consultant - Roanoke, VA
Listed on 2026-01-16
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Sales
Healthcare / Medical Sales, Medical Device Sales -
Healthcare
Healthcare / Medical Sales
Primary Care Sales Consultant - Roanoke, VA
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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
PurposePrimary Care Sales Consultant (SC) is accountable for implementing the sales strategies for approved Cardiorenal products. You will further drive launch activities for an anticipated launch for menopause. Responsibilities of the role include driving demand, clinical education and sales by developing, coordinating, and implementing a strategic business plan for Primary Care Physicians, primarily in the Community settings. The position reports to the CVR Area General Manager (AGM) and will be an integral part of the Area Customer Squad, collaborating closely with Marketing, Market Access, Patient Services, and other internal partners, as appropriate, to drive the US Pharma outcomes.
The span of coverage will be within the Roanoke, VA metro areas. Travel up to 50% within the territory. The position is residence based and candidate must be domiciled within the territory.
- Build and develop professional relationships with primary care and pharmacy staff within assigned customers.
- Drive appropriate utilization of approved cardiovascular and menopause products; work closely with the Customer Squad to generate pull‑through within local payers and community HCPs.
- Leverage expertise and knowledge of diabetes and menopause marketplace, applicable competitors, industry, and cross‑functional activities/plans to anticipate and effectively manage business opportunities and challenges.
- Provide relevant, thoughtful input to other commercial colleagues (e.g., sales leadership, regional account managers) regarding strategic and tactical planning for territory, area, and region.
- Develop and implement effective customer‑specific business plans; communicate insights to internal stakeholders.
- Prioritize time and effort to ensure optimal coverage of appropriate physician specialists based on opportunity and potential.
- Understand fully the assigned customers’ product and business needs and work to meet those needs while adhering to all of Bayer company ethics and compliance standards.
- Anticipate potential barriers to achievement of goals and propose responsible solutions for success.
- Handle customer objections effectively and exceed customer expectations with the value they bring to physicians; occasionally call on sharing exemplary skills with others in the region in a training capacity.
- Leverage and embrace emerging technologies to enhance performance, while continuously striving to improve proficiency.
- Understand and comply with pharmaceutical industry guidelines and regulations and apply high ethical standards in day‑to‑day work.
- Bachelor’s degree or 10 years of relevant sales experience in competitive landscapes in lieu of a Bachelor's degree.
- Proven track record of consistent high performance in a sales role or other relevant experience.
- Proven track record in developing long‑standing relationships with customers.
- Outstanding written and oral communication skills.
- Demonstrated leadership and foster an environment that promotes ethical behavior and compliance with company policies and applicable laws.
- Ability to comply with any customer credentialing and safety requirements (e.g., up‑to‑date vaccinations, trainings).
- Valid driver’s license and clean driving record required.
- An advanced degree is a plus.
- 5 years of successful pharmaceutical/biotech/medical sales experience in competitive landscapes.
- In‑depth knowledge in the cardiovascular and/or diabetes and/or menopause disease states.
- Product launch…
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