Marketing Associate
Job in
Rochester Hills, Oakland County, Michigan, USA
Listed on 2026-01-12
Listing for:
FANUC America Corporation
Full Time
position Listed on 2026-01-12
Job specializations:
-
Marketing / Advertising / PR
Event Manager / Planner, Business Administration, Marketing Communications
Job Description & How to Apply Below
At FANUC America Corporation we are passionate about our customers, our employees, and the work we perform. We maintain a workplace where individuals can be proud of, where talents are embraced, and results are encouraged and supported.
We are looking for talented people who value integrity, informed decision‑making and collaboration. If you believe you are one of those talented people and are interested in being considered for a career at FANUC America, we invite you to apply today!
The Tradeshow & Events AssociateThe role supports marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves:
- Successful execution and strong lead generation
- Industry‑leading technical content and displays
- Comprehensive evaluation of event effectiveness based on cost, engagement, and attendee metrics for future planning
- Budget Management:
- Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals.
- Procurement:
- Handle purchase requisitions for all corporate marketing‑related activities.
- Lead Management:
- Maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales.
- Coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow.
- Analyze leads after trade shows including identifying demographics on tradeshow leads, including finding primary industry, distance traveled, key accounts, etc.
- Maintain data standards and integrity, including managing data for marketing communication activities on all platforms.
- Upload contacts in CRM.
- Tradeshow & Event Support:
- Assist with planning and executing more than 20 corporate trade shows and events each year, ensuring smooth coordination and key tasks include:
- Securing booth space, reserving hotel room blocks, and registering.
- Managing timelines and key milestones for each event.
- Preparing staffing plans and coordinating hotel reservations for participants.
- Working with Finance to ensure compliance with reimbursement policies by location.
- Supporting budget planning and expense tracking for trade shows.
- Managing inventory of tradeshow attire through the FANUC e‑store.
- Communicating all essential event details to all attendees.
- Coordinating with project managers to order utilities and labor from general contractors.
- Preparing detailed show manuals and scheduling online training sessions for major events.
- Obtaining API details from show management and working with lead vendors to configure and update lead forms for accurate and timely lead communication.
- Reviewing and validating invoices from show management and contractors before submitting payment requests.
- Submitting payment requests and coordinating with Finance on payment.
- Leading and supporting select trade shows, internal events, and customer‑focused events as needed.
- Support lead management system operations, including data cleanup, lead assessment, and process optimization, etc.
- Provide support for marketing initiatives beyond event coordination, including special projects and additional duties as assigned.
- Ability to travel (~15%) by car/airplane to support department needs as needed.
- Bachelor’s degree or Associates degree in business, Communications, Marketing or related field with relevant experience.
- Minimum one year of experience planning and coordinating business preferred.
- Proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web‑based applications.
- Demonstrated ability to manage administrative tasks and organize workflows efficiently while handling and prioritizing multiple projects simultaneously. Support tradeshow‑related tasks and deliverables as assigned.
- Perform sales support activities, including submission tracking, approval coordination, and finder’s fee payment processing for ASI and Employee programs.
- Demonstrated ability to work effectively with cross‑functional teams and business units.
- Experience in the manufacturing or automotive industry and/or prior FANUC experience preferred.
- Experience with Oracle applications preferred.
- Willing to work overtime when required to meet special/critical deadlines.
- Must have or be able to obtain a valid driver’s license.
- Must be able to drive throughout the organization’s service area for business as required.
- Medical, Dental & Vision Insurance
- 401(k) Retirement Program
- Life Insurance
- Short‑Term & Long‑Term Disability Plans
- Tuition Reimbursement
- Wellness Program
- Flexible Spending Accounts
- Employee Assistance Program
- Flexible Benefit Dollars
- Generous Holiday & Vacation Program
Sponsorship will not be considered for this position.
Equal Opportunity Employer, including disabled and veterans.
#J-18808-LjbffrPosition Requirements
10+ Years
work experience
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