Director of Sales

Description

Take your revenue and solution leadership to new heights, where strategy meets craftsmanship. As Director of Sales, you’ll shape our go‑to‑market strategy, elevate solution design quality, and lead a people‑first team that wins with integrity and delivers measurable results. At Custom Alarm, a core-values focused, growth-minded security solutions company, we’re seeking an experienced, customer-centric executive to accelerate pipeline, strengthen margins, and raise the bar on consultative selling and system design excellence.

We create a supportive, inclusive workplace where every voice is heard and a mindset of continuous improvement guides our growth.

If you’re passionate about building high-performing teams, creating customer-centric solutions, and driving sustainable growth, we’d love to hear from you.

The Director of Sales is responsible for the daily activities of the Sales Department and providing support which promotes continued growth and achievement of the company’s overall sales objectives. Plans, organizes and implements sales programs. Lead by example and support the Core Values of the company through all interactions.

Reports to: Chief Operating Office (COO)

Hours: 7:00am – 5:00pm (can fluctuate as a salary position)

Location: Rochester, Minnesota

Company Size: 70 employees

Pay: $100,000 - $120,000 per year (bonus opportunities included) + opportunity for profit sharing (starting wage is determined based on a number of considerations including education, certifications, related experience, etc.)

• Drive new and existing customer growth through strategic sales initiatives, add‑ons, upgrades, and takeovers.
• Monitor market trends to develop competitive offerings and long‑term go‑to‑market plans.
• Build and maintain strong relationships with industry partners and professional networks.

• Lead, coach, and develop sales staff to achieve performance and revenue goals.
• Set KPIs and sales targets; conduct regular performance reviews and coaching.
• Coordinate hiring, onboarding, and ongoing training in partnership with HR and L&D.

• Foster cross‑department collaboration to support customer satisfaction and issue resolution.
• Ensure effective use and compliance with internal sales systems.

• Partner with Finance and Leadership on budgets, forecasting, reporting, and margin management.
• Track sales performance metrics and review job profitability and revenue impact.

• Oversee pricing, commissions, and policies; recommend improvements as needed.
• Collaborate with Marketing to support new product launches and initiatives.

• Participate in leadership meetings, industry events, and ongoing professional training.

This description should not be construed to contain every function that may be required to be performed by an associate in this position. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

*** Full job description provided during interview process

• Do The Right Thing
• Positive Attitude
• Teamwork
• Lifetime Learner
• Customer Service

• High School Diploma required, Bachelor’s degree in Business, Sales, or a related field preferred, or equivalent combination of education and experience
• Proven sale experience with a track record of achieving or exceeding goals
• Sales management experience strongly preferred

• Strong leadership and talent development
• Strategic, data‑driven decision making with…