Marketing Specialist

Organization CLA-Dean’s Office

• Writing and Research for Marketing and Communications
• Create written copy for materials including print and electronic publications, social media, emails, news stories, student/alumni/faculty profiles, newsletters, news briefs, event listings, advertising, and other media as assigned.
• Research, including gathering and fact-checking information to prepare accurate written copy while meeting deadlines.
• In alignment with RIT editorial style and brand standards, copywriting, editing, and proofreading of materials as they are readied for publication.
• Social Media
• Content creation for social media including video, text, and photographic content for College of Liberal Arts social media.
• Contribute to a library of photo, video, and graphic assets for social media publishing.
• Schedule posts and manage daily tasks and activities for all social media outlets including monitoring feedback, comments, and mentions.
• Stay up-to-date with changes in social platforms best practices and emerging trends.
• Manage social media student worker.
• Attend RIT Social Media Advisory Council meetings held by the Director of Social Media.
• Monitor social media posts by faculty for potential stories.
• Assist with KPI reporting of College of Liberal Arts social media.
• Email Marketing and Communications
• Website Content Maintenance
• Marketing and Communications Project Management

FLSA Category Non-exempt

College/Division College of Liberal Arts

Cover Letter, Curriculum Vitae or Resume, List of References

Employment Category Fulltime

In compliance with NYS’s Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check.

Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.

RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at  or email your request to hr. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Required Minimum Education Level Bachelors or Equivalent Experience

In order to be considered for this position, you must apply for it at: . Click the link for search openings and in the keyword search field, enter the title of the position or the   number
117H

• Minimum of 1-2 years of experience in marketing and communications content production and publishing for digital and traditional marketing.

Skills:

• Social Media:
  Use of social media as a marketing tool; publishing calendar management; KPI tracking and reporting; content creation; and social media content publishing and management tools such as Brandwatch or Sprout Social.
• Email:
  Use of email marketing platforms such as Emma, Mail Chimp, or Constant Contact; audience segmentation; content creation; email marketing best practices for deliverability and engagement.
• Marketing data analysis:
  Able to review marketing data to maximize the success of campaigns and efforts.
• Visual content creation:
  Photography and videography for social media and other digital channels; design of…