Marketing Specialist

Company Description

Lacy Katzen LLP is a full-service law firm with seven locations in Rochester and surrounding areas. Our practice areas include Auto Accidents, Business, Corporate & Banking, Elder Law, Estate Planning & Administration, Family Law, Litigation, Medicaid Planning, Medical Malpractice, Nursing Home Negligence and Abuse, Personal Injury & Wrongful Death, and Real Estate. Licensed to practice in New York, several of our attorneys are also licensed in other states.

We are dedicated to providing comprehensive legal services tailored to meet the unique needs of each client.

Lacy Katzen LLP is seeking a Part-Time Marketing Specialist to work hand in hand with our Managing Partner on special marketing projects, website optimization and strategy development.

• Collaborates with Managing Partner on 3-year strategic marketing plan.
• Develops and implements brand messaging and taglines for website.
• Vendor relations:
• Partners with website developer regarding design, maintenance, functionality, social media and marketing best practices for Firm’s website.
• Partners with third party vendor to create effective PPC (Pay Per Click) campaigns – monitors and presents results to marketing committee.
• Partners with print shop to develop and/or update collateral as needed.
• Develops and revises website content, design and functionality.
• Develops newsletter content and distributes via existing platform.
• Maintains client email contact list.
• Drives the Firm’s client review strategy to enhance brand trust and optimize search engine optimization (SEO).
• Vets new marketing opportunities for the Firm and recommends to the marketing committee.
• Manages marketing budget.

• Working knowledge of Constant Contact
• Working knowledge of GA4 with the ability to generate reports as needed
• Working knowledge of Adobe Creative Cloud
• Advanced knowledge of PowerPoint including animation and transitions.
• Exhibit confidence as the firm’s marketing subject matter expert, which includes the ability to stay focused on strategic direction and challenge obstacles as they arise
• Demonstrated ability to work collaboratively in a team
• Produce high quality accurate work
• Excellent punctuation and grammar skills, attention to detail and strong proofreading skills
• Ability to establish priorities and meet deadlines, strong organization and time management skills
• Excellent verbal, written and influencing communication skills

• A collegial, family like environment committed to a positive workplace culture.
• A values driven organization focused on Teamwork, Excellence, Ethical Behavior and Fiscal Responsibility.
• Opportunity to provide critical marketing expertise to ensure client growth and retention.
• Ability to work autonomously and with creative freedom.
• A flexible part-time work schedule; up to 20 hours weekly.

Compensation: $35 -$55/hour