Senior TikTok Content Creator

We The Hobbyis  a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

• Modern office setting
• Lively atmosphere
• A team that cares about one another
• Welcoming and inclusive culture

We The Hobbyis  a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

• Modern office setting
• Lively atmosphere
• A team that cares about one another
• Welcoming and inclusive culture

• Modern office setting
• Strong growth opportunities
• Flexible working hours
• Lively atmosphere
• A team that cares about one another
• Welcoming and inclusive culture

Since our inception in 2021, We The Hobby  has grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across our social and marketplace channels. We operate at the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are a hands-on leader who thrives in fast-paced, high-growth environments and takes pride in keeping operations running smoothly behind the scenes, this is the role for you!

See us in action on Whatnot: us in action on Fanatics Live:https://(Use the "Apply for this Job" box below).-hobby

The Senior Tik Tok Content Creator will define how We The Hobby  shows up on Tik Tok, turning streams, personalities, products, customers and behind-the-scenes moments into entertainment that reaches far beyond traditional collectors. This is a hands-on creative role for someone who wants to make things, experiment constantly and build an audience.

• This is a full-time position requiring at least 40 hours per week, with flexibility during major releases, card shows and priority projects.
• Remain primarily dedicated to the Tik Tok team and its content goals.
• Be comfortable producing content at live events, with the ability to travel when needed
• Manage multiple projects, content release schedules and deadlines without sacrificing quality.

• Create content that perform
  • Conceptualize, shoot, edit, and publish Tik Toks
  • Craft hooks that capture attention in the first 1-2 seconds
  • Turn pulls, sports stories, reactions and live moments into compelling short-form entertainment
  • Develop recurring series, challenges and original formats
• Build a viral content engine
  • Spot standout moments across live streams
  • Work with breakers, hosts, athletes, influencers, and customers
  • Test hooks, pacing, captions, lengths, and calls to action
  • Produce multiple high-quality videos daily
• Know Tik Tok deeply
  • Track trends, creators, sounds, formats, and platform changes
  • Understand retention, completion, rewatches, shares, saves, and audience behavior
  • Study sports media, gaming, entertainment, streetwear, and creator-led brands.
• Build an audience, not just views
  • Grow followers and returning viewers
  • Establish recognizable personalities and content franchises
  • Connect viewers to WTH live experiences without making every post an advertisement
• Own the creative process
  • Pitch ideas relentlessly
  • Experiment, learn quickly, challenge conventional hobby content, and take responsibility for results.

• Required
  • A portfolio of high-performing short-form content
  • Demonstrated organic reach; strong editing skills in Cap Cut, Premiere Pro, or similar
  • Expertise in hooks, pacing, retention, and storytelling; ability to shoot, edit, and publish independently
  • Fluency in sports, entertainment, and internet culture.
• Major plus
  • Growth of an account to 100K+ followers
  • Multiple videos above 1 million organic views
  • Experience with…