Senior TikTok Content Creator

We The Hobby  Rochester, New York, United States

About We The Hobby

We The Hobbyis  a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

Our work environment includes:

• Modern office setting
• Lively atmosphere
• A team that cares about one another
• Welcoming and inclusive culture

Since ourinceptionin 2021,We The Hobbyhas  grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across our social and marketplace channels. Weoperateat the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are a hands-on leader who thrives in fast-paced, high-growth environments and takes pride in keeping operations running smoothly behind the scenes, this is the role for you!

The Senior Tik Tok Content Creator will define how We The Hobby  shows up on Tik Tok, turning streams, personalities, products, customers and behind-the-scenes moments into entertainment that reaches far beyond traditional collectors. This is a hands-on creative role for someone who wants to make things, experiment constantly and build an audience.

Position Expectations

• This is a full-time position requiring at least 40 hours per week, with flexibility during major releases, card shows and priority projects.
• Remain primarily dedicated to the Tik Tok team and its content goals.
• Be comfortable producing content at live events, with the ability to travel when needed
• Manage multiple projects, content release schedules and deadlines without sacrificing quality.

Responsibilities

• Create content that perform
• Conceptualize, shoot, edit, and publish Tik Toks
• Craft hooks that capture attention in the first 1-2 seconds
• Turn pulls, sports stories, reactions and live moments into compelling short-form entertainment
• Develop recurring series, challenges and original formats
• Build a viral content engine
• Spot standout moments across live streams
• Work with breakers, hosts, athletes, influencers, and customers
• Test hooks, pacing, captions, lengths, and calls to action
• Know Tik Tok deeply
• Track trends, creators, sounds, formats, and platform changes
• Understand retention, completion, rewatches, shares, saves, and audience behavior
• Study sports media, gaming, entertainment, streetwear, and creator-led brands.
• Build an audience, not just views
• Grow followers and returning viewers
• Establish recognizable personalities and content franchises
• Connect viewers to WTH live experiences without making every post an advertisement
• Own the creative process
• Pitch ideas relentlessly
  
  Experiment, learn quickly, challenge conventional hobby content, and take responsibility for results.

Required

• A portfolio of high-performing short-form content
• Demonstrated organic reach; strong editing skills in Cap Cut, Premiere Pro, or similar
• Expertise in hooks, pacing, retention, and storytelling; ability to shoot, edit, and publish independently
• Fluency in sports, entertainment, and internet culture.
• Growth of an account to 100K+ followers
• Multiple videos above 1 million organic views
• Experience with sports media, athletes, entertainment brands, live commerce, collectibles, gaming, or recurring viral series.

• Schedule:
  
  Monday-Friday daytime. Occasional nights and weekends as applicable
• The salary range for this position is $63k-$77k
• Tocomply with Federal law,We The Hobby participates  in E-Verify. All newly hired employees are verified through this electronic systemestablishedby the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.

Outcomes. Consistent organic reach and follower growth; strong watch time and completion rates; repeatable high-performing content formats; an efficient publishing pipeline; more traffic and engagement for WTH live experiences; breakout videos reaching hundreds of thousands or millions of viewers.