Paid Search Specialist

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

The Paid Search Specialist is responsible for creating and executing effective paid search strategies across the agency's client base. This individual possesses experience in campaign management and paid search strategy, with hands‑on involvement in search platforms such as Google, Bing, You Tube, and Amazon. They excel in paid search performance monitoring and can recommend key performance indicators (KPIs) for client reporting.

Comfortable participating in client meetings, they also possess knowledge of search trends and emerging partnerships.

Key Outcome: Paid Search Campaign Management

Key Responsibilities:

• Manage assigned existing paid search campaigns on a day-to-day basis, optimizing based on performance goals and the measurement framework
• Document changes and learnings to enhance campaign performance

Key Outcome: Campaign Setup and Budget Management

Key Responsibilities:

• Expertly set up and tag new campaigns according to the measurement framework
• Take responsibility for monthly forecasting, invoicing, and reconciliation tasks
• Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts

Key Outcome: Identifying Opportunities and Best Practices

Key Responsibilities:

• Collaborate with the analytics and account service teams to identify new opportunities in the paid search space, aligning with client objectives
• Establish organization-wide paid search best practices, guidelines, objectives, and documented regulations associated with paid search campaigns

Key Outcome: Campaign Analysis and Strategy Development

Key Responsibilities:

• Analyze, review, and report on campaign effectiveness to maximize results
• Assist in developing paid search strategies and plans for new and existing clients
• Actively learn how to scope and estimate new projects or campaigns

Other Responsibilities:

• May be asked to assist with quality assurance of paid search campaigns for a select set of clients with meticulous attention to detail
• Contribute to the maintenance of process documentation, ensuring it remains up-to-date

• EDUCATION – Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the paid search ecosystem, with exposure to strategic planning and applied experience in executing plans
• Proven track record in operating with a high level of integrity, commitment, and enthusiasm for roles with cross-functional commitments
• Google Adwords certification is preferred, and Google Analytics certification is a plus

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED:
  Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

All employees, regardless of role or geographic location, are required to travel to Rochester during their initial onboarding period (ideally within the first 4 weeks of employment) and annually for the Shareholder’s…