Associate SEO Specialist Job Rochester area,City of Rochester New York USA,IT/Tech

Location: City of Rochester

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate SEO Specialist is responsible for supporting the execution of effective SEO strategies across the agency’s client portfolio. This role assists with keyword research, SEO copywriting, and understanding how search engines operate —including the key factors that influence search rankings.

Ideal candidates will have foundational knowledge of content strategy, listings management, technical SEO, website user experience (UX), and keyword optimization to help improve visibility across major search engines. This individual brings entry-level experience in SEO—preferably within an agency setting—and thrives in a continuous learning environment, recognizing that SEO is ever-evolving.

KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Ensure high-quality execution of SEO campaigns that contribute to measurable client success and performance growth.

Key Responsibilities:

Support the day-to-day management of complex SEO campaigns, including keyword research, competitive analysis, on-page optimization, and technical SEO troubleshooting
Assist with comprehensive site audits and evaluate client analytics to generate performance insights and actionable recommendations
Support QA efforts for SEO campaigns and reporting deliverables
Contribute to client-facing materials and occasionally present best practices in client meetings
Continuously build knowledge in SEO best practices, keyword strategy, off-page tactics, and tools
Learn to measure, analyze, and report on SEO campaign effectiveness to optimize results
Stay up to date on search algorithm changes, industry trends, and evolving tool capabilities

Key Outcome: Contribute to the development of forward-thinking SEO strategies that align with client goals and uncover new opportunities for optimization and growth.
Key Responsibilities:

Analyze websites for opportunities to improve architecture, navigation, and visibility for targeted keywords
Research and present ideas to improve SEO strategy and performance
Collaborate with internal teams (SEO, Analytics, Account Services, Planning) to surface new SEO opportunities aligned with client goals
Assist in evaluating SEO platforms, partners, and tools to enhance capabilities
Support link-building strategy development and implementation
Learn and assist with keyword analysis and writing SEO-optimized copy that is both compelling and relevant

Key Outcome: Promote consistent, cross-functional alignment on SEO best practices and support collaboration across teams to drive cohesive digital strategies.
Key Responsibilities:

Help document and refine agency-wide SEO standards, practices, and playbooks with senior team members
Partner with developers to ensure proper implementation of SEO recommendations
Collaborate with the content team to optimize new and existing content for search performance and user engagement
Maintain up-to-date client and process documentation
Seek opportunities to contribute to SEO thought leadership, such as blog posts, case studies, or internal knowledge sharing

QUALIFICATIONS REQUIRED

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
Minimum of 1 years’ experience with paid and organic search ecosystem
Working knowledge of search engine optimization practices
Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with…