Audience Strategy Analyst Job Rochester area,New York USA,IT/Tech

Company Description

WNS, part of Capgemini, is an Agentic AI-powered leader in intelligent operations and transformation, serving more than 700 clients across 10 industries, including Banking and Financial Services, Healthcare, Insurance, Shipping and Logistics, and Travel and Hospitality. We bring together deep domain excellence - WNS’ core differentiator - with AI-powered platforms and analytics to help businesses innovate, scale, adapt and build resilience in a world defined by disruption.

Our purpose is clear: to enable lasting business value by designing intelligent, human-led solutions that deliver sustainable outcomes and a differentiated impact. With three global headquarters across four continents, operations in 13 countries, 65 delivery centers and more than 66,000 employees, WNS combines scale, expertise and execution to create meaningful, measurable impact.

Company Description

Job Description

Job Title:

Audience Strategy Analyst

Location:

Remote

Employment Type:

Full-time

Industry: Analytics/Marketing/Technology

Experience Level: Mid-Level

About the Role

We are seeking a Audience Strategy Analyst to support the development and execution of data-driven audience strategies across digital marketing channels. This role will focus on audience segmentation, personalization, customer journeys, campaign analytics, testing, and optimization using first-party data.

The ideal candidate will combine strong SQL and analytical capabilities with digital marketing expertise and the ability to translate complex data into meaningful insights, business narratives, and actionable recommendations.

The role requires close collaboration with Analytics, Marketing, Technology, and other business stakeholders and requires availability during US business hours.

Key Responsibilities

Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data.
Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness and customer engagement.
Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data.
Perform campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation.
Translate complex analytical findings into clear business narratives, insights, and actionable recommendations.
Partner with technical and business teams to define audience requirements and ensure accurate execution across relevant marketing platforms.
Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity across platforms.
Monitor audience and campaign performance and identify opportunities for optimization.
Collaborate with cross-functional stakeholders across Analytics, Marketing, Technology, Operations, and other relevant functions.
Develop and maintain reporting and dashboards to provide visibility into audience and campaign performance.
Effectively communicate analytical findings and recommendations to both technical and non-technical stakeholder.

Required Qualifications

Preferred Qualifications

Advanced SQL skills and demonstrated experience working with large and complex datasets.
Experience leading or supporting audience segmentation, personalization, and customer journey strategies.
Strong experience working with first-party customer data.
Experience with digital marketing campaigns across both owned and paid channels.
Strong understanding of campaign measurement, reporting, and testing methodologies.
Hands-on knowledge of A/B testing, statistical…