Marketing Strategist; Growth Marketer

Job Description

Marketing Strategist (Growth Marketer)

Location: Rochester, NY - Hybrid role, or Remote opportunity for someone living in the Eastern time zone and with ability to travel to Rochester on a quarterly basis.

Position Summary

We are seeking a creative, analytical, and detail-oriented Marketing Strategist to support and execute our firm’s expanding marketing growth strategy. This role is responsible for enhancing brand awareness, driving digital engagement, and supporting business development efforts. The ideal candidate has a strong understanding of digital marketing best practices, excellent project management and communication skills, and the ability to translate complex professional services into clear, compelling content.

The Marketing Strategist will have a key role in:

• Social media development/posting/tracking
• Content calendar management/ownership
• CRM lead support and reporting
• Implementing digital campaigns using marketing automation (Hub Spot)
• Web site evolution with the support of vendors

Key Responsibilities

• With the support of vendors, manage and optimize the firm’s website, including content updates, SEO best practices, and user experience improvements.
• Execute digital marketing campaigns across channels including email, social media, and organic search.
• Develop detailed project timelines, production schedules, and content calendars to ensure all deliverables are completed on time.
• Develop and schedule content for social media platforms, aligning with firm messaging and employer brand.
• Create and manage email marketing campaigns, newsletters, and targeted communications using marketing automation tools.
• Collaborate with internal teams to promote service lines, thought leadership, events, recruiting initiatives, and firm announcements.
• Monitor digital performance metrics (website traffic, engagement, conversions) and prepare regular reports with insights and recommendations.
• Support online reputation management, including firm profiles, awards, and directories.
• Ensure all digital content complies with firm branding guidelines, professional standards, and applicable regulations.
• Support proposal process and key deliverables as part of a team.
• Stay current on digital marketing trends, tools, and best practices relevant to professional services.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing strategy; professional services or B2B experience preferred.
• Strong project management experience, ability to manage multiple marketing projects and deadlines simultaneously and comfortable working with project management tools.
• Working knowledge of SEO, Google Analytics, content management systems (e.g., Word Press), and email marketing platforms.
• Experience managing social media platforms for a corporate or professional brand.
• Strong writing, editing, and proofreading skills with attention to detail.
• Proficient in Microsoft Office; experience with marketing automation or CRM systems is a plus.

Preferred Skills

• Experience with paid search or social advertising.
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with compliance considerations in regulated industries.
• Data-driven mindset with the ability to turn analytics into actionable insights.

Firm Overview: Insero is an accounting and business advisory practice serving businesses, nonprofits, governmental entities, and individuals throughout New York state. One of our core values is that we are Passionate about People. We don’t just talk about our values, we live them. That’s why we’ve consistently been recognized as the best place to work!

The Insero Way – Our culture is guided by our core values and motivates result-orientated associates. Our values form the foundation of our daily practices.

We believe great teams are built on shared values:
Be Passionate about People, Deliver Excellence, Grow to New Heights, and Go Further Together
. If these speak to you, we encourage you to apply!

• Ranked the #1 Best Company to Work For in New York in the Medium Companies category (State, NYS-SHRM and Best Companies Group) 2025…