Associate Marketing Manager

Location: City of Rochester

Associate Marketing Manager
** Department:
** Marketing
*
* Reports To:

** Director of Product Management ASSA ABLOY Fenestration Corporate – Rochester, NY, Onsite-Hybrid
** Classification**:
Salary, Full-Time
** Salary Range:** $75,000-$100,000
** Position Summary
** ASSA ABLOY Fenestration is looking for a proactive and creative marketing specialist to partner with our team in advancing our brand and marketing strategy.

The Marketing Manager is responsible for executing marketing initiatives that promote the company’s products and capabilities to original equipment manufacturers (OEMs). This role focuses on creating targeted marketing content, managing digital channels, and supporting sales efforts with tools and campaigns that resonate with technical and procurement stakeholders in the OEM  addition, this role oversees and supports all efforts to ensure successful planning and execution of OEM-focused trade shows and industry events.

The Marketing Manager will help develop and maintain consistent brand identity across all company channels while managing the planning and execution of trade shows and industry events. This role will also support strategic marketing initiatives that enhance brand visibility, drive product awareness, and strengthen customer engagement in a manufacturing environment.
** Essential Job Functions
** Marketing Content & Branding
* Create and maintain OEM-focused marketing materials including product datasheets, application briefs, presentations, and case studies.
* Collaborate with product management and engineering to translate technical features into customer benefits.
* Develop messaging tailored to OEM decision-makers, including design engineers, sourcing managers, and procurement teams.
* Support product branding initiatives including naming, packaging, and visual identity to align with ASSA ABLOY branding guidelines.
* Collaborate with cross-functional teams to produce branded marketing materials such as brochures, catalogs, and signage.
* Maintain and manage brand assets including logos, templates, and style guides.
* Assist in digital branding efforts including website updates, social media content, and email campaigns.

Digital Marketing & Social Media
* Manage the company’s social media presence across Linked In, You Tube, and other relevant platforms.
* Create and schedule posts, monitor engagement, and analyze performance metrics.
* Coordinate updates to the company website, ensuring content is current and aligned with branding.

Trade Shows Management
* Plan, organize, and execute trade shows, exhibitions, and industry events from concept to completion.
* Coordinate logistics including booth design, shipping, setup, staffing, and teardown.
* Track event budgets, timelines, and vendor relationships.
* Collaborate with sales and product teams to align event messaging with brand strategy.

Internal Collaboration & Project Management
* Work cross-functionally with sales, product management, and operations to gather inputs and align marketing efforts.
* Maintain marketing calendars and ensure timely delivery of assets and campaigns.
* Track budgets for marketing activities and vendor relationships.
* Oversee production of branded materials and promotional items for events and campaigns.
* Liaise with external agencies, printers, and suppliers to ensure quality and timely delivery.
* Maintain inventory of events and branding assets.
** Knowledge, Skills, and Abilities
*** 3–5 years of experience in marketing, preferably in a B2B manufacturing environment.
* Strong communicator, with exceptional writing skills.
* Creativity and attention to detail. Good graphic design and video editing capabilities.
* Proficiency in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and social media.
* Experience with email marketing platforms (e.g., Mailchimp, Hub Spot) and basic CMS tools (experience with marketing automation tools a plus).
* Understanding of SEO and digital analytics.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Excellent organizational, communication, and multitasking skills.
* Ability to travel occasionally for trade shows and events (