Digital Media Specialist

Description

Our mission is to leverage the power of food to end hunger and build healthier communities.

We believe that the fight against hunger and the fight against poverty are one and the same. We envision a future in which food is recognized as a human right and every person is able to feed themselves and their families in dignity. Together, we work to create a more nourished, prosperous region.

Act With Compassion

Take Responsibility

Be a Team Player

Listen, Learn, Adapt

Job Title: Digital Media Specialist

Department: Marketing & Development

Reports to: Sr. VP, Chief Development Officer

Status: Full time, hourly, nonexempt

Job Level: Grade 5 (Skilled & Specialized Roles)

Updated: October 2026

Foodlink's Digital Media Specialist plays a key role in advancing Foodlink's mission by telling compelling stories and engaging audiences across owned, earned, and paid media channels. This position supports donor and stakeholder engagement, internal communications, public-facing messaging, and organizational visibility through strategic digital content and storytelling.

The Digital Media Specialist is responsible for developing and managing content across Foodlink's social media platforms, websites, newsletters, and other digital channels. Through strong relationship-building and collaboration across the organization, this role identifies and elevates stories that showcase Foodlink's people, programs, impact, and mission.

The ideal candidate is an organized, creative, and strategic communicator with exceptional storytelling skills, strong project management abilities, and a passion for building audience engagement through compelling content and digital experiences.

In addition to responsibilities specific to the role, the Digital Media Specialist serves as an active member of the Marketing & Development team, supporting broader communications, fundraising, volunteer engagement, and community relations efforts.

• Develop engaging, high-quality content for Instagram, Facebook, Linked In, You Tube, email, web, and emerging platforms.
• Create and edit videos using tools such as Adobe Express, Canva, Cap Cut, iMovie, Instagram Reels/ Edits, and other digital media platforms.
• Source stories from the field through interviews, site visits, community events, conversations, and cross-department collaboration (approximately 30% field-based work).
• Build relationships throughout Foodlink to identify, capture, and elevate compelling stories that demonstrate impact.
• Communicate story availability, upcoming opportunities, and content needs to internal partners to support organizational alignment.

• Develop and maintain a comprehensive social media content calendar that aligns with organizational priorities, campaigns, events, and strategic goals.
• Ensure content is timely, informative, relevant, engaging, and consistent with Foodlink's mission, values, and brand standards.
• In partnership with the Communications team, lead creative strategy and content development across Foodlink's social media channels to drive engagement and visibility.
• Monitor performance metrics and audience engagement to inform content strategy and continuous improvement.
• Facilitate regular storytelling and event marketing planning meetings.

• Serve as Foodlink's primary photographer and videographer for events, programs, volunteer activities, and community engagement opportunities.
• Capture, edit, and maintain high-quality visual assets that support marketing, fundraising, advocacy, volunteer engagement, and organizational storytelling.
• Produce and edit short- and long-form video content that highlights Foodlink's impact and inspires community involvement.
• Oversee external/ contracted video and photography projects as needed

• Lead production of Foodlink's monthly digital newsletters, including content planning, writing, editing, distribution, and performance analysis.
• Support development of annual impact reports and other digital and print publications.
• Partner with program, advocacy, leadership, and communications teams to gather content, identify storytelling opportunities, and ensure message alignment.
• Support paid media initiatives, including Google Ad Grants, social advertising, digital fundraising campaigns, and awareness-building efforts.
• Track and analyze performance data, making recommendations to improve…