Associate Athletics Director, Marketing & External Operations

Associate Athletics Director, Marketing & External Operations

Rochester Institute of Technology invites applications for the Associate Athletics Director, Marketing & External Operations. The successful candidate will promote and enhance the image of the RIT Center for Intercollegiate Athletics, increase visibility across local, regional, state, and national platforms, and drive revenue‑generation and fan engagement initiatives.

The Center for Intercollegiate Athletics is committed to providing an outstanding student‑centered athletic experience through the pursuit of academic and athletic excellence. The associate athletics director joins an exceptional staff dedicated to fostering the intellectual, physical, social, and emotional growth of student‑athletes.

• Manage the Corporate Partnership Program in partnership with the Executive Director of Athletics.
• Serve as the primary coordinator for all athletic special events (e.g., Sports Hall of Fame, Tiger Open Golf Tournament, Athletics Award Banquet, Midnight Madness, Welcome Back Meeting) and mascot reservations.
• Develop, implement, and execute comprehensive strategic marketing campaigns and promotional plans for all home athletic events to increase revenue, ticket sales, and attendance.
• Coordinate marketing photo and video shoots and produce promotional materials (commercials, posters, schedule cards, flyers, digital content).
• Execute and manage all community marketing plans, creative collateral, in‑game and in‑market activations, and other promotional items.
• Work with internal and external partners to execute digital and traditional advertising campaigns that boost event attendance and engagement.
• Serve as liaison to the RIT Sports Network for all web streams and events.
• Create a comprehensive campus outreach plan to increase visibility and attendance at athletic events.
• Manage the annual budget for the Center for Intercollegiate Athletics and coordinate Tiger Den events with campus life.
• Recruit, train, supervise, and manage student employees and interns; compile season wrap‑ups for sports including attendance analysis and promotion details.
• Assist with event management and serve as a game administrator for all home events.
• Act as sports administrator for 3–4 varsity sport programs, overseeing annual performance evaluations and meeting the guidelines of the university and conference.
• Represent the athletic department with university arenas staff regarding the hockey team’s marketing and promotional needs.
• Participate on committees and in professional development activities as appropriate.
• Perform any other duties assigned by the Executive Director of Intercollegiate Athletics.

Required:

Bachelor’s degree and a minimum of 5–7 years’ experience in athletic marketing, development/fundraising, or athletic administration leadership.

• Bachelor’s degree.
• 5–7 years’ experience in athletic marketing, development/fundraising, or athletic administration leadership.

• Master’s degree.
• Eligibility to work in the United States.

• Ability to foster relationships with internal staff and student‑athletes.
• Impeccable integrity and the capacity to teach, coach, and communicate broadly with student‑athletes, colleagues, and the public.
• Awarded as an effective advocate for the student‑athlete experience and the highest ethical standards of conduct.
• Professional, personable, approachable, and politically astute style.
• Effective interpersonal, written, and electronic communication skills.
• Deep understanding of a diverse student body and commitment to an inclusive environment.
• Ability to build and maintain relationships based on respect, empathy, and honesty.
• Commitment to student‑athlete welfare and mental and physical well‑being.
• Administratively self‑sufficient with proficiency in Microsoft Word, Excel, and web applications.
• Willingness to engage in learning opportunities regarding Deaf Culture and conversational American Sign Language (ASL).

To apply, submit your application through the Rochester Institute of Technology staff portal: (Use the "Apply for this Job" box below). Select the job title or   number in the keyword search field.

Full‑time. Salary Range: $45,700–$76,500.

RIT does not discriminate. RIT is an equal‑opportunity employer that promotes and values diversity, pluralism, and inclusion.