Associate Athletics Director, Marketing & External Operations

Associate Athletics Director, Marketing & External Operations Description

The Center for Intercollegiate Athletics is committed to providing an outstanding student‑centered athletic experience through the pursuit of academic and athletic excellence. We do so within the context of integrity and respect. We strive to create an unrivaled experience that fosters the intellectual, physical, social, and emotional growth of our student‑athletes in order to prepare them for success as leaders in the global community.

Reporting to the Executive Director of the Center for Intercollegiate Athletics, the Associate Athletics Director for Marketing & External Operations will promote and enhance the image of the RIT Center for Intercollegiate Athletics throughout the local, regional, state, and national level and increase visibility of the program through all available media outlets. The incumbent will assist with building revenue generation, game day atmosphere, branding and campus outreach engagement, and drive revenue, increase attendance, and enhance in‑game and fan experiences.

They will lead corporate partnerships, marketing, advertising, branding, promotions, and assist with alumni relations. The Associate Athletics Director collaborates with the University's spirit groups, student affairs, alumni relations, institutional advancement, marketing, and communications. The incumbent will demonstrate exemplary ethical conduct and conformance to University, department and NCAA rules and regulations. The ideal candidate has a track record of success, strong organizational skills, and the ability to work independently.

• Manage the Center for Intercollegiate Athletics Corporate Partnership Program in conjunction with the Executive Director of Athletics.
• Serve as the primary coordinator for all Athletic special events (Sports Hall of Fame, Tiger Open Golf Tournament, Athletics Award Banquet, Midnight Madness and Welcome Back Meeting) and mascot reservations (RITchie).
• Develop, implement, and execute a comprehensive strategic marketing campaigns and promotions plan for all home athletic events to increase revenue, ticket sales, and attendance. Coordinate marketing shoots, develop concepts for promotional materials, including commercials, posters, schedule cards, flyers, and digital content, and manage community marketing plans.
• Work with internal and external partners to execute digital and traditional advertising campaigns that increase event attendance and overall engagement of all athletic programs. Serve as the liaison to the RIT Sports Network to execute digital content for all web streams and events.
• Create a comprehensive campus outreach plan focused on students to increase visibility, awareness, and attendance across all RIT athletic events. Manage yearly budget and programming center around Tiger Den events in conjunction with campus life.
• Recruit, train, supervise, and manage day‑to‑day responsibilities of student employees and interns. Assist in compiling season wrap‑ups for various sports, including attendance analysis, promotion details, ticket promos, and expense.
• Assist with the management of all Center for Intercollegiate Athletics events and serve as a game administrator for all home events.
• Serve as the sports administrator for 3‑4 varsity sport programs, overseeing yearly performance evaluation, monthly meetings, and ensuring compliance with departmental, university, and conference guidelines.
• Represent the athletic department with university arenas staff for hockey team needs and work with UA administrative staff to make final decisions regarding marketing, promotions, and special events.
• Participate on committees and engage in professional development as appropriate.
• Other duties assigned by the Executive Director of Intercollegiate Athletics.

• Education:
  
  Bachelor’s degree.
• Minimum of 5‑7 years’ experience in athletic marketing, development/fundraising, or athletic administrative leadership.

• Ability to foster relationships with internal staff and student‑athletes.
• Impeccable integrity and strong communication skills with student‑athletes,…